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Yeezy 350 V1
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The origins of the Yeezy 350 V1
The great German brand was born from a dispute between the two Dassler brothers. The brothers, Adolf and Rudolf, had a joint business, but following an altercation, they separated. Rudi Dassler, his nickname, created the brand known to all, Puma , and Adi Dassler , his nickname, created Adidas .
The name of his brand comes from the contraction of the first syllable of his nickname Adi and that of his last name Das, which gave birth to the brand Adidas . It was in 1949 that Adidas was born, this sports equipment manufacturer has always tried to create innovations, with the aim of seeking sporting performance.
Specializing in athletics, Adidas is first known for these pairs of sporty sneakers . Very quickly, they began sponsoring athletes in the Olympic games. Which propelled the popularity of the German company.
Adidas : the evolution of running tracks to the street
Faced with this craze, Adidas will focus on streetwear while retaining its sporty DNA. They will subsequently release collections of Adidas clothing and Adidas trainers intended for city walks. This is the case of the Adidas Ultra Boost 4.0 Running White model which perfectly combines sport and fashion.
With a view to international development in fashion, Adidas will begin to collaborate with other brands and influencers.
We will see pairs like the Adidas Superstar Bape ABC Camo Green arrive on the market. This model takes the style of the classic superstar from Adidas , while adding the well-known color of the Bape brand, or like the Adidas Superturf Adventure Sean Wotherspoon Jiminy Cricket , which will mix the worlds of Adidas and that of Sean Wotherspoon.
The story of Kanye West and Adidas for the Yeezy
The German company will poach the American Kanye West and his Yeezy brand from its eternal rival, Nike . Adidas will give carte blanche to the rapper so that he can release a complete range of shoes and clothing. Together, they will develop a new Yeezy range , shoes that are comfortable with an original line.
Kanye West will release the first model of his Yeezy brand at Adidas in 2015 with the Yeezy 750 . From this great classic will come a long line of shoes more or less repeating the 750 line.
The Yeezy Boost 350 V1, the most coveted trainers
The hype is already present around these pairs, in 2015, Kanye took some elements from the 750 to give birth to the first Yeezy 350 . At the time, it was a real wave that hit the world of trainers . Adidas didn't know it yet, but it had just created a mini-revolution. With their draw system, the shoes were torn off in just a few minutes.
The Yeezy 350 V1 was an immediate success, available in several colors, the Turtle Dove and Moonrock models are the best known, even today.
The Yeezy 350 range is going to be very popular with men and women. They use technology from the world of sport, adopting a boost sole, specially created and designed for running. Version 1, with their boost soles, their silhouettes and their snake-shaped patterns, we recognize them at first glance.
The 350 V1 was so popular that the Yeezy brand decided to release a new model: the Yeezy 350 V2
Adidas will use the notoriety of Kanye West and Kim Kardashian at the time to promote these models. Worn by the two stars, this pair of Adidas trainers will see its popularity explode. The Yeezy V1 owes its success to the ex-star couple, who knew how to give this shoe an ultra-stylish image.
Before Yeezy Day 2022, many rumors were launched concerning a possible restock of the legendary Turtle Dove. But on August 3, 2022, we were surprised to see them appear again, accompanied by the Yeezy 700 and a few Yeezy Slide models on the famous Adidas Confirmed application.
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