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History of the Essentials Fear Of God brand
Founded in 2012 by Jerry Lorenzo , a former sports agent, Fear Of God is a California brand known for its minimalist approach, use of premium materials and simplicity. With the launch of his very first collection, " collection one ", which perfectly reflected the spirit of the brand, Jerry Lorenzo met with immediate success. This first series highlighted distinctive elements like muted colors, oversized cuts, premium materials, and clean designs, establishing the stylistic direction for future Fear Of God collections , which seeks to position itself mid -path between familiar streetwear and luxury brands traditionally out of reach for many.
In an effort to make Fear Of Gods more accessible, Jerry Lorenzo partnered with Pacsun, an American retail chain offering affordable merchandise, allowing a wider audience to discover his creations. The influence of celebrities such as Drake, Jay-Z, and Rihanna, who were seduced by the essence of Fear Of God, also known by the acronym FOG , and frequently wore its pieces, played a key role in the rise of the brand. Their support not only boosted Fear Of God's credibility but also captured the attention of influential fashion figures globally.
In 2018, Fear Of God introduced " Fear Of God Essentials ", a collection focusing on basic, everyday pieces such as hoodies, jogging sets and oversized t-shirts. This line maintains the original essence of the brand while emphasizing high-quality materials, expanding Jerry Lorenzo's customer base.
Why is the Fear Of God brand called that?
Jerry Lorenzo chose the name The Fear Of God for his brand, reflecting the principle that guides his daily life. As a devoted evangelical Christian, he aspires to express his faith through his designs. Since childhood, Lorenzo has been familiar with reading the Bible and studying religious texts. It was by revisiting the work “My Utmost for His Highest” by Oswald Chambers that he decided to adopt the expression “ Fear Of.God ” for his brand. He will later specify that this expression can be interpreted in two distinct ways: for those who have no relationship with God, it inspires a form of fear. However, for those who develop a sincere and diligent relationship with him, this fear transforms into reverence.
Why is the Fear Of God brand so popular?
Jerry Lorenzo expresses his admiration for American culture through his creations, drawing inspiration from grunge, rap, and the aesthetics of the 80s and 90s. He aims to transcend cultural and demographic divides, seeking to unify diverse groups within the same vision. This inclusive approach is highly appreciated for its ability to mix very oversized designs, refined colors, comfort, while using quality materials. Few brands manage to combine all of these elements. Today's consumers are looking for clothing that is aesthetically pleasing, durable and comfortable. Jerry Lorenzo Fear Of God , aware of these expectations, has achieved notable success with his collections, responding precisely to these desires.
Our Fear Of God essentials
At Limited Resell , discover a selection of iconic pieces from the Fear Of Gods , each item promising to capture the essence of the brand. Among them, the black hooded sweatshirt , perfect for warming up cool evenings, features an oversized cut for an undeniable casual style, an essentials fear of god sweater which undoubtedly deserves a rating of 10/10. For a slightly brighter touch, the cream Essentials Fear Of God sweatshirt , adorned on the back with the inscription " Essentials Fear Of God ", stands out for its significant attention to detail.
With the end of winter approaching, Limited Resell also offers a range of essential t-shirts . These pieces, characterized by their very oversized cut, their neutral colors and their absolute comfort, will fit effortlessly into your urban outfits for the summer, thus representing a lasting investment.
And to top it all off, don't miss the Fear Of God sweatshorts , an exceptional piece and, like the rest of the Essential Fear Of God collection, a must-have for any carefully put together wardrobe.
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