Everything seemed to be going well for the two Dassler legends. Their business was thriving with worldwide notoriety, orders were pouring in, and turnover was increasing every day. However, their success also contributed to their downfall. The pressure of a growing company highlighted their differences in character and management leading to an unnamed Dassler versus Dassler rivalry. Additionally, the two men's difference in political opinion created multiple internal conflicts, ultimately leading to an irreparable rift. Indeed, both men were ardent admirers of the National Socialist German Workers' Party (NSDAP), Hitler's Nazi regime in Germany. Adi was more reserved and seemed less involved in the political activities of the Nazi Party . Rudolf, on the other hand, was more openly pro-Nazi and more politically active. He had a stronger temperament and was more engaged in party activities. The two friends' thirst for power over their Dassler sports shoe company led to the beginning of their downfall...
The separation of the Dassler brothers following numerous quarrels and a rivalry greater than their brotherly love marked the end of Gebrüder Dassler as they knew it, but also the birth of two trainers giants. Adolf, nicknamed Adi Dassler , retained the single main German factory and patents, representing the majority of the company. In 1949, he registered the Adidas brand, which quickly enjoyed resounding success and established itself as a prominent place in the global sports business.
For his part, Rudolf decided to create his own sports trainers company. Initially named Ruda, the company didn't really take off. A few years later, Rudolf wanted to rename his company Puma , and began to boost his business with very successful marketing. Thus, two of the biggest trainers brands created by Adi and Rudolf are born, ready to compete with other market leaders in sneakers for athletes like Nike .
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June 1, 2026 · 3 min read
How to choose your trainers size? Size guide by brand Finding the right size trainers is a crucial step before making any purchase. Sizing differences between brands can be incredibly confusing, not to mention the variations between American, British, and European sizing systems. Choosing the wrong size can not only ruin your experience but also affect your foot health in the long run. This guide outlines the sizing specifics of major trainers brands and helps you accurately determine your ideal size for each one.
February 4, 2026 · 3 min read
The 3 trainers trends to adopt for spring 2026 Spring 2026 marks a true renaissance in the world of trainer . After several seasons dominated by chunky silhouettes and understated color palettes, sneakers are evolving towards bolder, more expressive, and hybrid styles. This season revolves around three major trends: the arrival of trainers ballet flats, the explosion of color blocking, and the continued popularity of animal prints. These new directions are redefining the codes of lifestyle footwear by combining style, comfort, and originality. Consumers are now looking for models that stand out visually while remaining easy to wear every day. With thin soles , minimalist laces , and plays on materials, these spring 2026 trainers trends are setting a new standard for urban fashion.
March 24, 2026 · 2 min read
Tired of sneakers you see everywhere? At Limited Resell, we also love pairs that clearly don’t go unnoticed. Flashy colors, unexpected prints, original collaborations… we’ve picked out 6 of our quirkiest models for those who’d rather stand out from the crowd than follow the trend.
August 13, 2026 · 1 min read
This summer, Adidas blends the worlds of sport, ballet flats and animal print with two new versions of the Taekwondo Mei Ballet. A slim, lightweight and bold silhouette, perfect for anyone looking to switch things up from classic sneakers. Inspired by taekwondo shoes, this model stands out with its low, streamlined shape, close to a ballet flat. Its leopard print adds a fashion-forward touch, while the iconic Adidas three stripes give structure to the silhouette.
August 5, 2026 · 1 min read
Gifting a pair of sneakers is an excellent idea for a birthday, Christmas, or any other special occasion. But when you don’t know the person’s exact tastes, picking the right model can quickly become tricky. To avoid getting it wrong, it’s best to go for a timeless pair that’s comfortable and easy to style. Here are the easiest sneakers to give as a gift, even if you don’t know the recipient’s style inside out.
July 30, 2026 · 2 min read