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Trendy sneakers

Today, sneakers need no introduction. They have become a veritable social phenomenon. In fact, the global sneaker market is valued at over $50 billion. We've taken a closer look at the sneaker world's best sellers and the sneakers of the moment. Find out more in the following paragraphs.

The sneaker brands

In the sports equipment market, Nike is clearly number 1. Recognizable by its logo (the swoosh), Nike has made a name for itself by producing shoes for both sports and streetwear fans. The brand has succeeded in offering models that are as high-performance as they are comfortable. But where Nike has really come into its own is in its collaborations with NBA stars such as Michael Jordan and Kobe Bryant.

Adidas is Nike's most serious competitor. It owes its reputation to its constant quest for improvement. Over the decades, the brand has innovated in terms of technology and quality. Like Nike, Adidas does not hesitate to collaborate with stars of the sporting world. On top of this, the equipment manufacturer has known how to adapt. Today, sneakers and sports equipment made by Adidas can be found in every discipline.

Essential models

In the history of sneakers, several models have become indispensable. These include the Air Jordan, the Yeezy and the Nike Air Force 1.

The worldwide success of the Air Jordan marked a turning point in the history of the American brand. The AJ1 High was born of a collaboration between Nike and basketball legend Michael Jordan. The very first pair sold for less than $70. Today, a pair ofAir Jordan can sell for several hundred euros, or even more. The success of this sneaker is such that it has been estimated that it has already earned Nike at least 2.5 billion dollars.

In the early 80s, Nike entrusted Bruce Kilgore with the task of creating a new sneaker model to boost sales. And so the AF1 was born. It was named after the American presidential airplane. It's worth noting that theAir Force 1 quickly became popular thanks to basketball stars and hip-hop celebrities (such as Nelly and Jay-Z).

The new sure thing

Nike and its competitors have understood this. That's why the best sneaker brands are constantly renewing themselves by creating new sneaker collections. Some of these new collections are very promising and show that sneakers still have a bright future ahead of them. Such is the case with the Nike Dunk and Air Jordan 4 collections.

The Dunk Nike was created in 1985. Unlike theAir Jordan, it wasn't an overnight success. It took several years of strategy to establish Nike Dunk as a sneaker to be reckoned with. The collection appealed to two target groups: basketball fans and skateboarders. To reach them more effectively, Nike will dedicate several product ranges to them. For example: Nike Dunk SB are dedicated to board sports.


Today, the model is back in the spotlight, with the Nike Dunk High and Nike Dunk Lowcollections. A new lease of life that can also be explained by the fact that retro style is becoming increasingly fashionable.