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Trendy Trainers
Today, trainers need no introduction. They have become real social phenomena. Moreover, the global trainers market is valued at more than $50 billion. We were interested in the best sellers in the world of trainers and the trainers of the moment. Discover them in the next paragraphs.
trainers brands
In the sports equipment market, Nike is clearly number 1. Recognizable thanks to its logo (the swoosh), Nike has stood out by producing shoes for sports as well as for streetwear fans. The brand has been able to offer models that are as efficient as they are comfortable. But where Nike has been able to seduce is through its collaborations with NBA stars like Michael Jordan or Kobe Bryant.
Adidas is Nike 's most serious competitor. He owes his fame to his perpetual search for improvement. Over the decades, the brand has been able to innovate in terms of technology and quality. Like Nike , Adidas does not hesitate to collaborate with stars from the world of sport. In addition to that, the equipment manufacturer was able to adapt. Today, in every discipline, we find trainers and sports equipment manufactured by Adidas .
The essential models
In the history of trainers , several models have become essential. This is the case of the Air Jordan , the Yeezy or the Nike Air Force 1 .
The global success of the Air Jordan marked a turning point in the history of the American brand. The AJ1 High model was born from the collaboration between Nike and basketball legend Michael Jordan . The very first pair sold for less than $70. Currently, a pair of Air Jordan can sell for several hundred euros, or even a little more. Such is the success of this trainer that it has been estimated that it has already earned at least $2.5 billion for Nike .
It was in the early 1980s that Nike entrusted Bruce Kilgore with the task of creating a new trainer model to boost its sales. This is how the AF1 was born. It was named in reference to the American presidential plane. It should be noted that the Air Force 1 will quickly become popular thanks to basketball stars and celebrities from the world of Hip-Hop (such as Nelly or Jay-Z).
The new sure values
Why stop there when you can do even better? Nike and its competitors have understood this well. It is with this in mind that the best trainers brands continue to renew themselves by creating new trainers collections. Some of these new collections are very promising and show that trainer still have a bright future ahead of them. This is the case of the Nike Dunk and Air Jordan 4 collections.
The Nike Dunk was created in 1985. Unlike the Air Jordan , success did not come immediately. It took several years of strategy to establish the Nike Dunk as a trainer you can count on. Two audiences were attracted by this collection: basketball fans and practitioners on the one hand, and skateboarding enthusiasts on the other. To reach them more effectively, Nike will dedicate several product ranges to them. For example: the Nike Dunk SB are dedicated to board sports.
Today, the model returns to the forefront, with the Nike Dunk High collection and the Nike Dunk Low . A new lease of life which can also be explained by the fact that currently, the retro style is more and more fashionable.
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