What is the origin of the Nike brand?
Recognized as powerful, committed and famous for its trainers , the Nike brand has largely managed to differentiate itself and still stands up to other basketball giants such as the three-stripe brand and New Balance . But how did the crazy story of Nike begin? It all started with William Bill Bowerman, an athletics coach, and Philip Knight, an accountant. In the last century, the two men had the ambition to found a sports brand offering cheaper sports products that were accessible to both the public and athletes. Initially, their brand would be called Blue Ribbon Sports. Thanks to his job, Bowerman tested the first creations of his brand with the players of the Oregon team. In 1965, Jeff Johnson joined the duo as a full-time salesman. It was thanks to him that the company's guiding principle was put in place. It is also to him that we owe the current name of the brand: Nike . According to legend, Johnson was inspired by the name of the Greek goddess Nike to name the firm.
The brand of shoes and sportswear for women, men and children ranging from pants to socks and tracksuits then gained momentum and became more and more popular with athletes and sneaker addicts around the world. Very quickly, it rose to the level of the biggest competitors such as New Balance , Puma , Adidas , etc. Its success is partly due to this iconic logo, the classic Swoosh , recognizable among thousands. It is even considered to be the most successful and to have marked the history of communication and marketing. However, this logo is simply the work of a graphic art student, Carolyn Davidson, who had created it at the time for the modest sum of 35 dollars. So far, this small sign has brought in billions of dollars to the Oregon firm.
What is the meaning of the Nike logo?
For the curious little ones who like to shine in society with unique anecdotes, here is the story behind the famous Nike swoosh present on all of the brand's shoes. This iconic Nike logo has its roots in Greek mythology, inspired by the goddess of victory, Nike, from whom the brand also takes its name. The swoosh, meanwhile, symbolizes movement, evoking the graceful wing of the goddess. A design choice that perfectly embodies speed, elegance and victory.
Introducing an iconic pair: the Air Force 1
Designed by Nike in 1982, the Air Force 1 , or AF1, was born from the imagination of Bruce Kilgore, initially intended for basketball. The name of this legendary shoe refers to the United States presidential plane, the Air Force One . This iconic model comes in three versions: high, mid and low, each with its own style. The Air Force 1 Low is undoubtedly the favorite model of sneakerheads, in fact, the brand estimates that more than 10 million models are sold each year. With hundreds of variations available, the AF1 remains a must-have. Its sleek design, with a white leather upper and a thick sole, is completed by a large swoosh and a metallic ornament at the bottom of the lace, which has become rectangular in more recent versions. Note that the Nike Air Force 1 was the first shoe to integrate Nike Air technology, ensuring its lasting success since its launch.
Our selection of Nike 2024 sneakers
In addition to the legendary Air Force 1, Nike offers a wide range of sneakers that have become iconic thanks to their design, comfort, and celebrity collaborations. Among the must-haves are the Nike TN , adored by streetwear fans, and the Nike Dunk , with cult models like the Dunk Low Panda . Nostalgics will also appreciate the strong comeback of the Nike P6000 and Nike Cortez , old models brought up to date by the vintage and old school trend, testifying to Nike 's indelible mark on the world of fashion.
Nike doesn't just make shoes either, in fact you can also find a lot of clothing there such as Nike leggings , Nike sweatshirts , or even Nike bags and other trendy accessories for all types of sports such as running or fitness.
Where to find rare Nike trainers ?
While most Nike sneaker collections are readily available in stores like Courir, Foot Locker, or Nike stores , rare and exclusive models are another matter. Don't panic! To get your hands on limited pairs like the Nike Travis Scott or the Nike Dunk Low , explore specialized resale sites. However, be careful of counterfeits that are multiplying. To secure your purchase, favor recognized platforms such as Limited Resell , which stands out for its reliability and its latest product catalog that will make all fans of sports trainers drool. The price of these Nike trainers varies enormously, depending on the model, the athlete who is promoting it and its popularity rating.
Limited Resell is also a community of over 250,000 followers on social networks.
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