Nike Off-White

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Birth of the brand

The Off-White c/o brand was created in Italy, more precisely in Milan in 2013. Its founder, Virgil Abloh is an American designer, who was known for his incredible work in styling and design. Like its creator, the OffWhite brand specializes in the making and marketing of clothing and fashion accessories. Although these items are part of the streetwear wave, they are high fashion. They therefore give off more of an image of luxury.

In addition to the "X" logo, the brand's products are also recognizable with the use of diagonal stripes, quotation marks or quotes written on the products and referring to their function. The brand is present all over the world, notably through its 24 stores and a few resale stands. It is also in partnership with many other internationally and even globally renowned brands, such as Nike , IKEA, Levi's and Evian. We will also find its architectural style on its range of trainers .

Successful collaboration Nike Off-White The Ten

In September 2017, Virgil Abloh shook up the trainer world with the Nike Off-White the Ten collaboration . Also nicknamed the “THE TEN” collection , resulting from a partnership with the comma brand, is a real revelation. It is also thanks to her that the Off-White brand and the status of its creator have experienced real growth. The label is strongly inspired by street art with creations, very original trainers , produced in limited editions which has created a real craze. Furthermore, the shoes are worn on the feet of many American stars, so these sneakers quickly became a true fashion icon.

The collection, which is divided into two lines, is based on 10 flagship Nike trainers models. The 5 silhouettes making up the Revealing line include an Air Jordan 1 , a Nike Air Presto , an Air Max 90 , a Blazer Mid and a Nike Air VaporMax . As for the Ghosting line, it is made up of a Nike Air Max 97 , an Air Force 1 Low , aNike Zoom Fly SP , a Converse Chuck Taylor and a React Hyperdunk 2017.

The revival of the Off-White ™ collection

A flawless performance for Virgil Abloh

Off-White has managed to maintain the notoriety of its brand thanks to new models. Always accompanied by the Swoosh logo , these new pairs of sneakers have been unanimously appreciated by trainers addicts with ever more spectacular and colorful colors. Using a more unstructured approach, Illinois designer Virgil Abloh has completely redesigned the silhouettes of the Nike brand . We notice the use of new materials made of transparent fabrics revealing the details of each pair. The emblematic red “ zip tie ”, constituting the signature of the American designer, finalizes this quite particular design.

The Converse Off-White model

Resulting from the collaboration between Converse and Off-White , these trainers have broken the codes of classic Converse. The first model, Off-White Converse Chuck Taylor Vulcanized, was inspired by the Chuck Taylor with a replacement of the traditional canvas upper with a translucent and reconstituted upper. It comes in a white color completed with a translucent icy blue sole, as well as quite recognizable details.

As for the second pair, the Off-White Converse Chuck Taylor 70 Stripe , its creation followed the designer's daring style. It is made up of a mixture of colors and patterns specific to the OW brand . The labeled laces and the screen printing of the bold typography are also found there.

The Off-White Nike Presto model

Considered one of the biggest successes of the collection, the OW Presto model has been reissued under a new appearance. It comes in two colors, black and white. With a mesh upper and a completely white sole, the Nike Air Presto Off-White White adopts an “all white” look. Furthermore, the Nike Off-White Air Presto Black has a full black color.

Product diversification

However, the Off-White brand is not only specialized in making trainers . Its different collections also present clothing, sweaters, accessories such as bags and belts, etc. The designer goes further with his collection of rugs designed for IKEA, his collection of designer furniture entitled “The Framing Collection” and his “Home” collection. The latter is made up of cups, crockery, bowls or plates made of porcelain, bed linen, etc.

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