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OFF-WHITE sneakers by Virgil Abloh
Birth of the brand
The Off-White c/o brand was created in Italy, more precisely in Milan, in 2013. Its founder, Virgil Abloh, is an American designer known for his incredible work in styling and design. Like its creator, OffWhite specializes in the manufacture and sale of fashion clothing and accessories. Although these items are part of the streetwear wave, they are haute couture. They therefore exude more of a luxury image.
In addition to the "X" logo, the brand's products are also recognizable by the use of diagonal stripes, quotation marks or quotes inscribed on the products and referring to their function. The brand is present all over the world, notably through its 24 stores and a number of resale stands. It also works in partnership with many other internationally-renowned brands, such as Nike, IKEA, Levi's and Evian. Her architectural style can also be found on her sneaker range.
Successful collaboration Nike Off-White The Ten
In September 2017, Virgil Abloh shook up the sneaker world with the collaboration Nike Off-White the Ten. Also dubbed "THE TEN" collection, stemming from a partnership with the comma brand, is a real revelation. In fact, it was thanks to this collection that the Off-White brand and the status of its creator really took off. The label is strongly inspired by street art, with highly original creations and sneakers produced in limited editions, creating a real craze. What's more, the shoes are worn on the feet of many American stars, so these sneakers quickly became a veritable fashion icon.
The collection, which is divided into two lines, is based on 10 flagship sneaker models from Nike. The 5 silhouettes making up the Revealing line include an Air Jordan 1, a Nike Air Presto, an Air Max 90, a Blazer Mid and a Nike Air VaporMax. The Ghosting line includes a Nike Air Max 97, an Air Force 1 Low, a Nike Zoom Fly SP, a Converse Chuck Taylor and a React Hyperdunk 2017.
The revival of the Off-White™ collection
Virgil Abloh makes no mistake
Off-White has managed to maintain its brand notoriety thanks to new models. Always accompanied by the Swoosh logo, these new pairs of sneakers were a hit with sneaker addicts with ever more spectacular and colorful shades. Using a more unstructured approach, Illinois designer Virgil Abloh totally rethought the Nike silhouettes. New materials are used, with transparent fabrics revealing the details of each pair. The emblematic red "zip tie", the American designer's signature, completes this distinctive design.
The Converse Off-White model
The result of a collaboration between Converse and Off-White, these sneakers broke with the codes of classic converses. The first model, Off-White Converse Chuck Taylor Vulcanized, was inspired by the Chuck Taylor, replacing the traditional canvas upper with a translucent, reconstituted upper. It comes in a white colorway complemented by a translucent ice-blue sole, as well as quite recognizable details.
As for the second pair, the Off-White Converse Chuck Taylor 70 Stripe, its creation followed the designer's bold style. It features a mix of OW's signature colors and patterns. The laces are labeled and the bold typography is screen-printed.
The Off-White Nike Presto
Considered one of the collection's biggest successes, the OW Presto model has been reissued with a new look. It comes in two colorways: black and white. With a mesh upper and all-white sole, the Nike Air Presto Off-White adopts an all-white look. The Nike Off-White Air Presto Black, on the other hand, comes in full black.
Product diversification
However, the Off-White brand does not specialize solely in sneakers. Its various collections also feature clothing, sweaters, accessories such as bags and belts, and more. The designer goes even further with his collection of rugs designed for IKEA, his collection of designer furniture entitled "The Framing Collection" and his "Maison" collection. The latter includes mugs, tableware, porcelain bowls and plates, bed linen and more.