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OFF-WHITE sneakers by Virgil Abloh
Birth of the brand
The brand Off-White c/o was created in Italy, more precisely in Milan in 2013. Its founder, Virgil Abloh is an American designer, who has been known for his incredible work in styling and design. Just like its creator, the brand OffWhite specializes in the manufacture and marketing of clothing and fashion accessories. Although these articles are part of the wave of streetwearthey are high fashion. They therefore give off a more luxurious image.
In addition to the "X" logo, the brand's products are also recognizable with the use of diagonal stripes, quotation marks or quotes written on the products and referring to their function. The brand is present all over the world through its 24 stores and some resale stands. It is also in partnership with many other internationally renowned brands, such as Nike, IKEAlevi's and Evian. We will also find its architectural style on its range of sneakers.
Successful collaboration Nike Off-White The Ten
In September 2017, Virgil Abloh shakes up the world of sneakers with the collaboration Nike Off-White the Ten. Also nicknamed the collection "THE TENcollection, resulting from a partnership with the comma brand, is a real revelation. It is also thanks to her that the brand Off-White and the status of its creator have experienced a real boom. The label is strongly inspired by street art with creations, from sneakers sneakers, produced in limited editions, which has created a real craze. In addition, the shoes are worn on the feet of many American stars, these sneakers have quickly become a true emblem of fashion.
The collection, which is divided into two lines, is based on 10 models of flagship sneakers from Nike. The 5 silhouettes constituting the line Revealing line are notably an Air Jordan 1a Nike Air Prestoa Air Max 90a Blazer Mid and an Nike Air VaporMax. As for the Ghosting line, it is composed of an Nike Air Max 97an Air Force 1 Low, a Nike Zoom Fly SP, a Converse Chuck Taylor and a React Hyperdunk 2017.
The revival of the Off-White™ collection
A no-fail for Virgil Abloh
Off-White has managed to maintain the notoriety of its brand thanks to new models. Always accompanied by the swoosh logologo, these new pairs of sneakers have been unanimously approved by sneaker addicts with colors always more spectacular and colorful. Using a more unstructured approach, the designer Illinois, Virgil Ablohhas totally rethought the silhouettes of the the brand Nike. We notice the use of new materials made of transparent fabrics that let us see the details of each pair. The " zip tie the emblematic red "zip tie", which is the signature of the American designer, finalizes this rather particular design
The Converse Off-White model
Resulting from the collaboration between Converse and Off-Whitethese sneakers have broken the codes of classic converse. The first model, Off-White Converse Chuck Taylor Vulcanized was inspired by the Chuck Taylor with a replacement of traditional canvas upper by a translucent and reconstituted upper. It comes in a white colorway complete with a translucent ice blue sole, as well as some pretty recognizable details.
As for the second pair, the Off-White Converse Chuck Taylor 70 Stripeits creation followed the bold style of the designer. It consists of a mixture of color and patterns specific to the oW brand. Labeled laces and bold typography screen printing are also featured.
The Off-White Nike Presto
Considered one of the biggest hits of the collection, the oW Presto model has been reissued with a new look. It comes in two colors namely black and white. With a mesh upper and a completely white sole, the Nike Air Presto Off-White adopts an "all white" look. On the other hand the Nike Off-White Air Presto Black has a full black colorway.
A diversification of products
Nevertheless, the brand Off-White brand is not only specialized in the manufacture of sneakers. Its various collections also feature clothing, sweaters, accessories such as bags and belts, etc.. The designer goes further with his collection of rugs designed for IKEAhis collection of designer furniture entitled "The Framing Collection or his collection "Maison". The latter is composed of cups, dishes, bowls or plates made of porcelain, bed linen, etc..