Nike Air Max

To improve your elegance and enhance your outfit, beautiful clothes are not always enough. You also need to get the best shoes from the big brands that go with them. This is why the Air Max Trainers collection will not fail to please you. To help you better appreciate them, you will find all the information here.

What do you need to know about the history of the Air Max?

With a futuristic design , the Nike Air Max comes from a long way away, with a history dating back to 1987. From its original name Air Max 1 , it was created by the famous designer Tinker Hatfield . The latter was recruited by the American firm in 1981 to design showrooms and offices. It was later that he was hired to design shoes, and he distinguished himself brilliantly with the Air Max . This was the first creation of this former architect and it was mainly characterized by an apparent air cushion at the level of the sole. Even if this shoe was intended to be used for basketball and the NBA, its aesthetic and technical aspect allowed it to also conquer the running tracks.

The Nike Air Max is largely inspired by the Air technology of the Center Pompidou in Paris and its ancient staircases in glass tubes. This technology was developed by aeronautical engineer Marion Franklin Rudy in the 1970s, and it was used by Tinker for Nike sneakers. This makes the Air Max a modern shoe, with a very efficient cushioning system, particularly with this famous bubble.

The first model of the Air Max trainers collection, the Air Max 87 or the Air Max 1 is distinguished by its white, gray and red colors. It was created at the same time as other iconic shoes such as the “ Air Trainer ” or the “ Air Safari ”. All these sneakers have allowed the Nike brand to begin a new era in its history, with sober and revolutionary designs.

After Tinker Hatfield, Nike hired other designers who did not fail to splash the brand with their talents. Sergio Lozano and Christian Tresser based themselves on the Air Max to offer sneakers as impressive as the previous ones.

Description and characteristics of the Air Max

One of the main assets of the Air Max remains its versatility. Indeed, initially designed for basketball and the NBA, this shoe has become an essential accessory for running tracks and even fashion. It is one of the most popular trainers today thanks to a very sophisticated and futuristic design. In terms of its features, its layered upper allows you to experiment with a whole new color palette. You will be able to personalize your model, in order to obtain a true masterpiece. You will also appreciate its revolutionary sole available in rubber and gum, matching, contrasting or transparent.

The rear tongue of the Air Max bears the original “AIR” inscription. But you can also add a personalized message in 3 characters maximum. This model is distinguished by comfortable cushioning, a retro style , a low padded collar (for more softness around the ankle) and a foam midsole (which guarantees cushioning with more lightness). The latter finally ensures better grip and more durability.

The different models of Air Max

Marketed by Nike since 1987, the Air Max remains a true trainers with a significant impact on the world of sportswear. Three years after the release of this Tinker creation, the latter decided to push his own limits and offer new, even more original models. He thus designed the Air max 90, a true classic, more aggressive than the Air Max 1 . From the work of Sergio Lozano and Christian Tresser, the successors of the former architect, the Air Max 95 and the Air Max 97 were born and played an important role in the history of Nike .

First, designer Lozano designed the first shoes that revealed air units on the front of the foot. Two years later, another revolution occurred with Tresser who set about optimizing previous models. During 1998, the American firm revealed the Nike Air Max Plus, a sneaker visibly derived from the "stab", created earlier in 1981.

Among the other trainers in the collection, you will also find the Air Max 270 created in 2018 for lifestyle use. It is distinguished in particular by its heel equipped with a real air mattress. You will also appreciate theAir Max Wotherspoon , designed by Sean Wotherspoon, the founder of the Round Two store in Los Angeles. It represents a mix between the upper of the Air Max 97 in multicolored velvet and the sole of the Air Max 1 . The Nike collection also includes the Air Max 1 Limeade . This one stands out for its mix of OG colors and its unique design. Released in September 2020, it pays homage to the legendary pack of the Powerwall collection . Finally, the Air Max 90 Flyleather is a unique and original model. Inspired by Earth Day, this shoe was designed in an ultra-resistant material with more than 50% leather fibers. It is also characterized by its waffle pattern outsole and its stitched reinforcements.