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Air Max 1

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Nike and the history of the AirMax, synonymous with innovation

Why are Nike Air Max shoes considered revolutionary? The Nike brand has the distinction of having had two very ambitious founders. Phil Knight and Bill Bowerman were always guided by the same desire: to stand out in the equipment market, which was already well established at the time. This challenge was as important to them in terms of aesthetics as it was in terms of technology, and it was on this side that the two founders turned their attention. In 1972, a runner proved himself at the Munich Olympic Games by breaking records wearing Nike Cortez shoes. This event was a real wake-up call for the founders, who subsequently decided to invest in technology and produce increasingly high-performance shoe models. It was at this point that Air technology was born. An air unit, called Air Sole, created by engineer Frank Rudy, is introduced into a pair of Nike Air Tailwind shoes. The technology subsequently developed and was incorporated into other Air Max models, such as the highly successful Air Force 1 in 1982.

The success of Air Max One

Air" technology thus enabled the brand with the Nike swoosh to renew itself and differentiate itself from other running shoes. Nevertheless, one problem remains. That of giving users confidence that this technology, invisible to the naked eye, really exists and that it's not just fine words. Fortunately, Tinker Hatfield, an architect by training and footwear designer, came to the company's aid, giving birth in 1987 to the Air Max 1. Having made a trip to Paris, the designer was inspired by the Centre George Pompidou for his new model. In particular, he wanted to make reference to the bubble architecture he had observed there. The Nike AM1 becomes the first pair of sneakers to feature "Air" technology, notably with theAir Max 1 OG Red, which features the famous air bubble on the midsole. This innovative technology was also used in other designs, such as the Air Jordan collection. This innovation helped revive the brand, which was on the verge of bankruptcy, and gave the company the opportunity to enter a new era, with a complete departure from the sober designs we had seen until then.

Air Max 1 teams up with the greats: Clot, Patta, Parra and Travis Scott

The AM1 sneakers were the talk of the town. Its upper, featuring a mesh base with leather inserts, has captured the hearts of sneakerheads. Its success is also due to its numerous collaborations. These associations have given rise to original models that have appealed to the general public. We've seen a multitude of models with famous artists such as Parra, Clot and, more recently, rapper Travis Scott. But also with Amsterdam shop Patta, who offered us four variations of the pair in a pack called "The Wave", with the Air Max 1 Patta Noise Aqua, Patta Monarch, Waves Black and Rush Maroon.

Air Max 1 Anniversary becomes iconic with Air Max Day

As mentioned above, the Air Max One was born in 1987, on March 26 to be precise. A true icon in the sneaker market, this model has left its mark on the world and enabled Nike to become a legend as one of the only pairs of sneakers to have its own anniversary. So, every March 26 since 2014, we've been honoring this pair of sneakers by celebrating Air Max Day. For the occasion, every year the brand unveils special editions. And for this year 2022, the brand has decided to celebrate its 35th anniversary in style by offering a pack featuring three new declinations, the Air Max 1 AMD La Ville Lumière, the Air Max 1 Premium Blueprint and the Air Max 1 Premium Wabi-Sabi.

How to size the Air Max 1 for men and women?

Are you about to buy the Air Max of your dreams and don't know what size to get? The Limited Resell team has the advice you need to make the right choice. As with other models in the Air Max collection, we advise you to take your usual size, as these models fit normally. Women's Air Max 1 and men's Air Max 1 are available in all sizes. Don't thank us just yet, wait until you get them on your feet and enjoy their unrivalled comfort.

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