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Nike and the history of the AirMax, synonymous with innovation
Why are Nike Air Max considered revolutionary pairs? The Nike brand has the particularity of having had two very ambitious founders. Phil Knight and Bill Bowerman have always been guided by the same desire, that of standing out in the equipment market which was already very established at that time. This issue is important to them both on an aesthetic level and on a technological level, it is on this side that the two founders will focus. Indeed, in 1972, a runner was able to prove himself at the Munich Olympic Games by breaking records wearing Nike Cortez shoes. This event was a real trigger for the founders who subsequently decided to invest in technology and thus produce increasingly efficient shoe models. This is when Air technology was born. An air unit, called the Air Sole , created by engineer Frank Rudy , is introduced into a pair of Nike Air Tailwind. Following this, the technology will develop and will be integrated into other models of the brand such as the Air Force 1 in 1982 which was a real success.
The success of the Air Max One model
“Air” technology has therefore allowed the Nike swoosh brand to renew itself and differentiate itself from other running shoes . However, a problem persists. That of giving users confidence that this technology, invisible to the naked eye, really exists and that these are not just nice words. Fortunately, Tinker Hatfield, an architect in training and footwear designer, came to lend a hand to the company by giving birth, in 1987, to the Air Max 1 . Having taken a trip to Paris, the designer was inspired by the Center George Pompidou for his new model. Above all, he wanted to make reference to the bubble architecture that he was able to observe there. The Nike AM1 becomes the first pair of sneakers featuring "Air" technology, notably with the Air Max 1 OG Red which features the famous air bubble on the midsole. Moreover, this innovative technology is used on different designs, such as the Air Jordan collection. This innovation made it possible to relaunch the comma brand, which was on the verge of going bankrupt and gave the company the opportunity to enter a new era by completely differentiating itself from the sober designs that we had been able to observe until -there.
Air Max 1 joins forces with the greatest: Clot, Patta, Parra and Travis Scott
The pair of AM1 trainers have attracted a lot of attention. Its upper, which has a mesh base accompanied by leather inserts, has won the hearts of sneakerheads . Its success is also due to its numerous collaborations. These associations resulted in new models that appealed to the general public. We were therefore able to observe a multitude of models with great famous artists like Parra , Clot or even recently with the rapper Travis Scott. But also with the Amsterdam shop Patta who offered us four variations of the pair in a pack called "The Wave" with the Air Max 1 Patta Noise Aqua , Patta Monarch, Waves Black and Rush Maroon.
The Air Max 1 Anniversary became iconic with Air Max Day
As previously said, the Air Max One was created in 1987 and more precisely on March 26. Having become a true symbol in the trainer market , this model left its mark and allowed Nike to enter the legend by being one of the only pairs of sneakers to have its own anniversary. So, every March 26, since 2014, we honor this pair of trainers by celebrating Air Max Day . For the occasion, every year, the brand unveils special editions. And for this year 2022, the brand has decided to celebrate its 35th anniversary properly by offering a pack including three new variations, the Air Max 1 AMD La Ville Lumière, the Air Max 1 Premium Blueprint and the Air Max 1 Premium Wabi -Sabi .
How does the Air Max 1 size fit for men and women?
Are you about to get the pair of Air Max of your dreams and you don't know what size to get? The Limited Resell team gives you the advice to follow to best support you in this choice. Like the other versions of the Air Max collection, we advise you to take your usual size, as these models fit normally. The women's Air Max 1 and the men's Air Max 1 are available in all sizes. Don't thank us right away, wait until you have them on and enjoy their unparalleled comfort.
