The history of the Air Max BW shoe
In the early 90s, Nike was thriving. The Air Max 1 was a resounding success, while the Air Max 90 was warmly welcomed by athletes and the younger generation. It was against this backdrop that the swoosh brand commissioned Tinker Hatfield to design a new silhouette using the Air Sole unit in the sole, similar to that found on the Nike Air Max 90. Hatfield drew inspiration from his earlier work and designed the Air Max Classic BW, "BW" standing for "Big Window", for its heel area which resembles a large window. The first model came out in 1990, under the name Air Max BW Persian Violet. The Air Max BW Classic, though not as successful as its predecessors, soon caught on with a broad public: artists and athletes alike enjoyed wearing it. After winning over a few North Americans, the Nike Air Max Classic BW was a big hit in Europe. It quickly became part of the hip-hop scene and a popular pair for partygoers. However, the Air Max Classic BW did not remain static in its original form. Nike reinvented it in an Ultra version, which gave the silhouette a slightly different finish, replacing the traditional material with a light, airy mesh. But in 2016, to celebrate the 25th anniversary of this iteration beloved by purists, Nike is once again marketing the original colorways. On Air Max Day, March 26, Air Max BW OG enthusiasts were once again able to purchase the iconic colorways Black, University Red, Midnight Navy and Enamel Green, as well as other Ultra versions.
Trendy models from the Nike Air Max BW collection
Let's start this selection with a flagship model from the Air Max collection: the Air Max BW OG Persian Violet, a tribute to the iconic heritage of Nike. Sporting a modern color scheme, this pair features a black mesh upper and white and purple leather inserts. The Persian Violet colorway appears on elements such as the swoosh, collar and famous cushioning window at the heel. The Air Max BW Persian captures the essence of the 90s, offering a perfect combination of vintage and modernity. Let's turn now to another highlight of the collection: the Air Max BW OG Marina. It embodies a refreshing azure style. The navy blue mesh upper is reminiscent of a pristine sea, while a Jade colorway covers the side swoosh, tongue, collar and part of the sole. The "Big Window" integrated into the latter adds a technological touch, making this pair of sneakers a perfect blend of retro style and modern comfort. Last but not least, this iteration perfectly captures the maritime breeze and summer mood, which is the antithesis of the Air Max BW OG Sport Red, which exudes athletic passion. Leather and mesh provide visual balance, while touches of bright red and black on a white background spice up the sneaker's key details. In short, this pair offers a rebellious aesthetic while remaining true to the retro DNA for which the Nike Air Max BW silhouette is renowned. Finally, let's take a look at the Air Max BW OG White Persian Violet: fusing classic elegance with color accents, these sneakers offer a striking contrast. Bright white dominates the leather and mesh upper, while Persian Violet extends over the shoe's highlights. All in all, this Nike Air Max BW Classic in leather and mesh strikes the perfect balance between simplicity and boldness.
Where to find Air Max BW?
Nike Air Max BW not to be found? Indeed, it's not uncommon to read that this model is increasingly difficult, if not impossible, to buy. And yet it is. Whether you're looking for a rare pair of sneakers Nike, Adidas, New Balance, or anything else, it's always possible to find what you're looking for at Limited Resell. What's more, because we're a team of enthusiasts, we're committed to finding you the most exclusive pairs of sneakers. And because we respect sneaker culture, we make it a point of honor to sell only brand-new, 100% authentic shoes. So, how about it? Do you fancy a nice pair of Nike Air Max BW Classic?