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Yeezy, the successful sneaker collaboration between Adidas and Kanye West

The Yeezy famous pair of sneakers is the result of a partnership between the brand Adidas and rapper Kanye West. In 2015, the launch of the YZY collection was a great success, selling out in a single morning. The rapper is changing the world of sneakers by exploding sales figures in sneaker stores.

Yeezy Boost 350 V2, a revolutionary collection

The three-stripes brand propels the Yeezy Boost 350 V2 collection to the top with a well-honed sales strategy, as stock quantities of the sneakers are very limited compared to the exploding demand. This has created a hype around Kanye West's sneakers, with everyone snapping them up at every release, and the shoes selling for resale at very high prices. This phenomenon can be observed on flagship releases such as the Cream White and the Blue Tint, where you could see staggering queues in front of the sneaker shops. All in the hope of copying their YZY 350 V2. Lightweight sneakers with incomparable comfort thanks to its Boost technology sole, the 350 V2 is a real pleasure to walk in - some even say it feels like their feet are in a cloud.

A fashion that lives on with Adidas Yeezy 500

The collaboration between the three-stripe brand and Kanye enters a new era with the launch of the famous Adidas Yeezy 500. Undoubtedly the most in-demand sneaker of the moment, this light-weight model features a design that breaks away from sneaker codes. It features classic lacing and a particularly thick sole with Boost technology.

The successful Yeezy 500 is available in a range of colors, including Blush, Utility Black and Soft Vision. A new sneaker model designed by Kanye West that has not finished making a splash, with this new range of sneakers joining the Adidas x Yeezy collection.

Yeezy Boost 700, the ideal Dad Shoe

A new Yeezy collection made its appearance in 2017, the Yeezy Boost 700, which in turn proved a great success. A thicker shoe model, reminiscent of the Dad Shoes style born in the USA. On release, the pair appeared in a variety of colors, including the first, the Wave Runner, and the most popular, the 700 Static. The sneaker model was subsequently released in several versions, the Yeezy 700 V1, V2 and V3.

Yeezy Slide: the ideal summer flip-flops Adidas

For summer 2021, you can put away your flip-flops and make way for the Yeezy Slide. With their futuristic design, Kanye West's Yeezy Slide flip-flops are a hit with everyone. Slides can be seen on the feet of many sneaker fans, in the streets and on the beaches. The YZY Slide collection includes colorful models that go perfectly with summer outfits such as shorts and t-shirts. These include the Enflame Orange, the Core and the Resin.