New Balance

New Balance Collection

New Balance is the story of a brand which initially focused on manufacturing arch supports. Today, it offers customers across the globe items as varied as trainer , clothing and many other sporting goods. The 4th largest equipment manufacturer in the world behind Nike , Adidas and Puma , New Balance trainers are distinguished by know-how dating back more than 100 years. With its rich and varied collection of sports shoes, the brand is now discreetly trying to establish itself in the world of trainers .

New balance: the story of a century-old brand

Founded in 1906, that is to say at the dawn of the 20th century, by William J. Riley , New Balance was first called New Balance Arch Company . At that time, she was involved in the manufacturing of arch supports. But very early on the brand discovered a real passion for running shoes . Thus, in 1961 it innovated with the New Balance Trackster , a legendary pair that would build the company's reputation.

Based in Boston since its creation, New Balance is today the 4th largest equipment manufacturer in the world, just behind Puma and ahead of Umbro. It therefore equips teams as well known as Liverpool FC or the Ecuador national team. Its logo, of a simplicity matched only by its reputation, is summed up in two initials NB. These represent the first letters of the two words making up the brand name.

New Balance 327 collection: new in old

NB , this is the story of several collections, one as prestigious as the other. For the spring/summer 2020 season, fans of the brand will be treated to something new in something old. Indeed, the result of a collaboration between the Boston firm and the Franco-Moroccan label Casablanca, the New Balance 327 sports a retro trend from the 70s. Particularly with the New Balance Casablanca Orange and NB 327 Casablanca Green models. So, for men who appreciate vintage style, but also for simplicity addicts, the New Balance 327 Collection offers optimal comfort in a very casual style. Designed in a clever mix of suede and nylon, the NB327 is available in Gray and Black . The whole thing is carried by a Rubber outsole combined with an EVA insole. And to complete this work of art, the NB logo is proudly branded on the tongue of the shoe.

New Balance : collaborations and a varied range of collections

New Balance is a prestigious brand that receives many collaboration requests. Thus, in addition to Casablanca which has partnered with NB for the manufacture of trainers from the New Balance 327 collection, many other companies will benefit from the know-how and reputation of the NB brand . These include major boutique brands such as: Solebox, Crooked Tongues, MJC, Colette, etc. It is likely that a future collaboration in terms of sneakers could see the light of day in the years to come with the famous Japanese brand Comme des Garçons

In addition, the NB brand, itself very dynamic, has been able, over its long experience, to adapt its sports equipment offerings to its target audience and its environment. Thus, emblematic shoe collections and models will follow one another over the years. We can cite for example the creations: new balance 577, new balance 580, new balance 990, new balance 997, new balance 998, new balance 1400, new balance 1500, new balance 1600 or even recent models such as the nb 247, the hybrid 1530, or the X90.