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New Balance 990


32 products


The art of comfort, by New Balance

Created by William J. Rileya young shoemaker, in 1906, New Balance became the reference brand in the world of sneakers. The first function of these shoes was orthopedic. Indeed, the target was anyone who suffers from foot pain and that is why the soles are designed so that the one present in the sneaker offers a better support of the arch of the foot. Then, by delegating the company to his daughter, New Balance turns to the world of running sneakers unveiling the New Balance Trackster model. Today the pairs of this emblematic brand are no longer intended only for the practice of walking, but also for everyday life due to the effectiveness of its design: simple with a sportswear aspect. We have therefore observed a real appropriation of this pair in the minimalist look, especially with the New Balance 550. But also styles a little more streetwear, with the New Balance 2002Rwhich give the appearance of returning from the gym while remaining well dressed. In other words, everyone can find New Balance to suit their feet by becoming the "dad shoes" par excellence.

The New Balance 990 for men and women in all its versions

One of the most coveted silhouettes of the brand is indeed the New Balance 990unveiled by an American equipment manufacturer, which in 1982 became the first pair intended for athletes to be marketed at $ 100. If for you today this price seems quite normal, at the time, it was another story. Its price gives the impression of getting a luxurious shoe by investing in it. It was also a symbolic price that, for the first time, was reached for a sports sneaker. However, this price was explained by the use of certain materials. In addition, a hype was created around the sneaker which was therefore difficult to access. A reputation has spread and it is reflected by the fact that it is loved by both athletes and sneaker addicts by becoming a shoe to wear every day. Following its first version, New Balance continues the production by reinventing the model to make the NB 990 timeless. The company decided to update the first prototype released with a new silhouette that incorporates the technology of the ENCAP sole. This sole offers shock resistance and great stability, which will become the DNA of many pairs that will follow these. Thus, the full trend around the sneaker New Balance 990 sneaker is still going strong and we find the version 3, which has a much lighter look, which has mesh inserts accompanied by perforated uppers. We find the famous "N" on the side of the sneaker which still gives it its utilitarian style. In addition, we find the name of the pair on the outer heel. Finally, the collection New Balance 990v3 collection reveals effective colors as with the New Balance 990 V3 Levi's Blueor the New Balance 990 V3 JJJJound Olive.

How to size the New Balance 990?

The New Balance 990 fits normally for both men and women, like all other models of the brand. Our advice is to take your usual size. To know which size to choose, simply compare your French size (EU) to your American size (US). To ensure comfort in your sneakers, taking the right size is essential, for your daily jogging or just walking in your best outfits.