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The art of comfort, by New balance
Created by William J. Riley , a young shoemaker, in 1906, New Balance has become the benchmark brand in the world of trainers . The first function of these shoes was for orthopedic purposes. Indeed, the intended target was anyone who suffers from foot pain and that is why the soles were designed so that the one present in the sneaker offers better support for the arch of the foot. Then, by delegating the company to his daughter, New Balance turned to the world of running sneakers by unveiling the New Balance Trackster model. Today the pairs of this emblematic brand are no longer intended only for walking, but also for everyday use due to the effectiveness of its design: simple with a sportswear aspect. We were therefore able to observe a real appropriation of this pair in minimalist looks, especially with the New Balance 550 . But also styles that are a little more streetwear, with the New Balance 2002R , which give the appearance of coming back from the gym while remaining well dressed. In other words, everyone can find New Balance at their feet, becoming the “dad shoes” par excellence.
The New Balance 990 for men and women in all its versions
One of the brand's most coveted silhouettes is indeed the New Balance 990 , unveiled by an American equipment manufacturer, which in 1982 became the first pair intended for athletes to be marketed at $100. If for you today this price seems completely normal, at the time, it was a different story. Its price gives the impression of purchasing a luxurious shoe by investing in the purchase of it. It was also a symbolic price which, for the first time, was achieved for a sports sneaker. However, this price was explained by the use of certain materials. In addition, a hype was created around the sneaker which was therefore difficult to access. A reputation has thus spread and it translates into being loved by athletes as much as by trainers addicts by becoming a shoe to wear every day . Following its first version, New Balance continues production by reinventing the model to make the NB 990 timeless. The company decides to update the first prototype released by offering a new silhouette that integrates ENCAP sole technology. This sole has shock resistance and great stability, which will become the DNA of the many pairs that will follow these. Thus, the full trend around the New Balance 990 sneaker is still relevant and we find version 3, which has a much lighter appearance, which features mesh inserts accompanied by perforated uppers. We find the famous "N" on the side of the sneaker which still gives it its utilitarian style. In addition, we find the name of the pair on the outer heel. Finally, the New Balance 990v3 collection reveals effective colors such as the New Balance 990 V3 Levi's Blue , or theNew Balance 990 V3 JJJJound Olive.
How do the New Balance 990s fit?
The New Balance 990 fits normally for both men and women, like all the brand's other models. Our advice is to take your usual size . To know which size to choose, simply compare your French size (EU) to your American size (US). To ensure comfort in your New Balance sneakers , choosing the right size is essential, for your daily jogging or simply walking around in your most beautiful outfits.
