New Balance 550

A brand with dual nationality

The history of New Balance begins in 1906 in Boston. This brand created by orthopedic shoemaker William R. Riley mainly sold orthopedic shoes. In its range, New Balance offers sports shoes : running, baseball, tennis and boxing suitable for everyone. New Balance is now the world's fourth largest sporting goods manufacturer with sales of approximately $4.2 billion. It is the only brand which, still managed by its owner, has its own production sites in Europe and the United States. It is one of the largest sportswear companies in the world, offering quality and comfortable products. Particularly with the Trackster, the world's first functional running shoe, quickly becoming the most popular. Built on a grooved sole and available in several widths.

The New Balance 550: synonymous with comfort

Launched in 1989, the New Balance 550 is a lifestyle trainer with a b-ball design. With a simple construction, it adopts a retro style. We observe the upper of the shoe which is made of smooth and perforated leather, an interior mesh lining and a rubber sole. A little nod to vintage, with this off-white leather and aged-look soles to accentuate the vintage side. The NB 550 was then reintroduced in 2020 by Teddy Santis led by Aimé Leon Dore. We find the nature of the two-tone in the references of b-ball shoes with the colors green, black, red and gray in particular the New Balance 550 White Green and theNew Balance 550 White Red . Its sobriety and old-school style make it an easy pair to wear every day and suitable for everyone with the different models in the New Balance 550 men's and New Balance 550 women's collections. Which should delight fans of the genre. We find homogeneity and consistency with the famous “N” branding which matches the colors present on the sole, tongue and heel.

A rebirth for the NB 550

After the great success of the three Aimé Leon Dore x New Balance P550 Oxford Basketballs, this one will once again be offered for sale for the new Fall/Winter 2021 “Uniform Program” campaign. Teddy Santis, the new creative director of New Balance in 2022, has brought the 550 silhouette back to life with a very trendy retro aesthetic. We find the same design, consisting of a leather upper but this time with a vintage cream color, and a difference in material on the front toe of the shoe. Discover the New Balance 550 collection on Limited Resell as well as other NB collections such as the New Balance 530 but also the New Balance 2002R .