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New Balance , a key player in the world of trainers
The brand was founded in Boston in 1906 by orthopedic shoemaker William J. Riley , under the correct name The New Balance Arch Company . Its aim was to help people suffering from foot problems with the ambition of designing orthopedic insoles. The New Balance Trainers brand , mainly specialized in sports shoes , more particularly running shoes, is the fourth world brand of sports shoes behind Nike , Adidas and Puma . The brand is distinguished by know-how dating back over 100 years. The company, which continues to grow, has become both a major sports equipment manufacturer and a key player in the trainers market. Today, New Balance pairs are increasingly popularized to give multiple uses to a pair: sports or leisure.
The New Balance 2002R Protection Pack , a pair that combines streetwear and luxury
With a rich and varied collection of sports shoes, the brand is establishing itself in the world of trainers by increasingly combining streetwear fashion and luxury with, for example, the New Balance 2002R . Born more than 10 years ago, the NB 2002R combines all the technical characteristics of New Balance . Reworked by the new collaborative iteration with Salehe Bembury , through a “ Protection Pack ” in a very original way. The New Balance 2002R Protection Pack consists of several colors, the Rain Cloud model, the Phantom and the Sea Salt , with a deconstructed look. It features cut suede overlays lining the premium mesh base. We can see a leather detail with the rear reinforcement. Everything is based on comfortable and efficient ABZORB cushioning in the heel, coupled with N-ergy technology which absorbs shock.
The elegance of the NB 2002R in a neutral tone
The Boston firm unveils a new collaboration with the Japanese house, AURALEE during the presentation of its new Spring/Summer 2022 collection. It is the turn of the 2002R to be reinvented by the label of designer Ryota Lwai after the NB 550 . This silhouette reinvented in 2 colors with a neutral and elegant tone is highly anticipated. By specifying on each of them, that one will adopt a pale yellow overlay and the other a classic white combination. The AURALEE x New Balance will be released in early 2022 for the spring/summer 2022 collection. For fans of classic running, the New Balance 530 is a pair with a sporty look and massive soles, which everyone is snapping up.
Find each colorway of the New Balance 2002R women and the New Balance 2002R men on Limited Resell , alongside the other limited editions of the silhouette.
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