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New Balance 2002R

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New Balancea key player in the world of sneakers

The brand was founded in Boston in 1906 by orthopedic shoemaker William J. Riley, under the name The New Balance Arch Company. Its aim was to help people with foot problems, with the ambition of designing orthopedic insoles. The Sneakers brand New Balance, which specializes in sports shoes, particularly running shoes, is the world's fourth-largest sports shoe brand behind Nike, Adidas and Puma. The brand is distinguished by over 100 years of know-how. The company, which continues to grow, has become both a major sports equipment manufacturer and a key player in the sneaker market. Today, New Balance pairs are increasingly democratized to give a pair multiple uses: sports or leisure.

The New Balance 2002R Protection Pack, a pair that combines streetwear and luxury

With a rich and varied collection of sports shoes, the brand is making its mark in the sneaker world, increasingly combining streetwear and luxury with the New Balance 2002R, for example. Born over 10 years ago, the NB 2002R combines all the technical features of New Balance. Reworked by the new collaborative iteration with Salehe Bembury, through a " Protection Pack " in a highly original way. The New Balance 2002R Protection Pack models are available in Rain Cloud, Phantom and Sea Salt, with a deconstructed look. It features cut suede overlays bordering the premium mesh base. A leather detail can be seen on the rear reinforcement. The whole is underpinned by comfortable, high-performance ABZORB cushioning in the heel, coupled with shock-absorbing N-ergy technology.

Neutral NB 2002R elegance

The Boston-based company unveils a new collaboration with Japanese fashion house AURALEE at the presentation of its new Spring/Summer 2022 collection. It's the 2002R 's turn to be reinvented by designer Ryota Lwai 's label after the NB 550. This silhouette, reinvented in 2 colors with an elegant neutral tone, is eagerly awaited. On each of them, one will adopt a pale yellow overlay and the other a classic white combination. The AURALEE x New Balance will be released in early 2022 for the Spring/Summer 2022 collection. For classic running enthusiasts, the New Balance 530 is a sporty-looking pair with massive soles that everyone is clamoring to get their hands on.

You can find every color of the New Balance 2002R for women and the New Balance 2002R for men on Limited Resell, alongside the other limited editions of the silhouette.