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Converse

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Converse Comme des Garçons, the CDG brand teams up with Chuck Taylor.

The Converse brand has collaborated with the famous Japanese brand Comme des Garçons Play. This partnership has led to the creation of the coveted Converse Comme des Garçons collection with its famous red heart, the CDG Play logo. These unique-looking CDG sneakers have remained unchallenged for several years, with the Converse Comme des Garçons Noir Montante and the Converse CDG Play Multi Heart White particularly successful. The CDG Converse model has quickly become a basic for sneaker addicts, with this pair featuring a Converse Chuck Taylor 70 sole and a fabric canvas with hearts. 2020 is an important year for the collaboration between Converse and Comme des Garcons Play, as two new collections have seen the light of day. The first was launched in spring, with three new colors: Converse Comme des Garçons Rose Pink, Converse CDG Bleu blue and finally the yellow model. The brand didn't stop there, however, with the release of the Converse CDG Heart Print collection, featuring two new models filled with printed hearts in the same colors as the two original models, heart print black and printed white.

The Converse Run Star Hike

The result of a collaboration between Nike and designer JW Anderson, the Converse Run Star Hike is a reissue of the Chuck Taylor All Star and an addition to the brand's permanent collection. With its thick sole lined with a rubber outsole (for added style and comfort, the latter is cut into two pieces in different colors), this hybrid sneaker presents a highly original look. To top it all off, the heel is adorned with the brand's signature star. The Converse Run Star Hike is available in a range of colors. The two most popular pairs are Converse Run Star Hike Black and Converse Run Star Hike White. Other more colorful versions include the Converse Run Star Hike Hi Sunblocked Moonstone Violet, Sunblocked Total Orange, Rapid Teal and University Red.

The Converse Fear Of God

Like the Converse Run Star Hike, the Converse Fear Of God is a reissue of the Chuck All Star 70, the result of a collaboration between Nike and designer Jerry Lorenzo's Fear Of God brand. Although the new model retains the codes of the original model, a Fear Of God touch has been added. This includes a black canvas base complemented by a cream leather tongue. In addition to the eyelets structuring the cream laces, the Fear Of God branding is printed on the heel, which is equipped with a rear pull tab. The traditional Converse patch can also be found on the inner sides. This collection is available in several models: Converse Chuck 70 Fear of God Black, Chuck Taylor All Star 70s Hi Fear Of God String, Converse Chuck 70 Fear of God Natural White.

The brand's various collaborations

In the early 2000s, thanks to a number of collaborations, the brand with the swoosh gave Converse a new lease of life. As a result, the brand's influence grew and it regained its status as the pair for young people. These included a collaboration with the Off-White brand, during which designer Virgil Abloh, who is also Artistic Director of the Men's Collections at Louis Vuitton, created two totally redesigned versions of the Converse Chuck Taylor 70. The first, with its completely transparent cage, allows free personalization of style. The second is more classic, featuring Off-White typography and the brand's motif on the sole of the famous Converse Off-White.

Nike off-White does not hesitate to collaborate with the brand Converse to take a step into luxury fashion, notably thanks to its surprising collaboration with the house of Ambush. The result is a revisited version of the Converse All Star 70, designed by Yoon Ahn, the label's founder. This much more modern and technical version features an immaculate white silhouette. In addition to the Ambush logo on the heel, the model features techwear-style inserts.

The brand with the swoosh has multiplied its collaborations, this time returning to streetwear culture. A new revisited version of the Converse All Star is the result of its collaboration with the Chinatown label. The model, characterized by a beautiful purple and fuchsia pink color scheme, is revolutionized by the integration of UV technology.

And let's not forget Converse 's partnership with Japanese fashion house Comme des Garçons Play, which led to a veritable fashion phenomenon with iconic shoes, the Comme des Garçons Converses, pairs of timeless sneakers...

The Converse Chuck Taylor 70 All Star, an historic model

Since their creation in 1908 by Marquis Mills Converse, Converse sneakers have remained one of the most popular footwear models in the fashion world. In fact, the idea of creating shoes with rubber soles first occurred to Marquis Mills Converse after a fall down the stairs. In the early days, the collection consisted largely of dress shoes and boots. Nevertheless, the brand soon diversified, taking its first steps into the sports market. The brand enlisted the services of a basketball player named Chuck Taylor, playing the role of salesman, in order to be better represented, and in 1917 launched the Converse All Star, which became emblematic over the following years. Several years later, in 1932, the name of the player Chuck Taylor was printed on the lozenge of the model. The latter was also adorned with a blue star. The Chuck Taylor All Star was born.

Over the years, as the model became more and more popular, new versions in a variety of colors were also created. However, the emergence of new companies such as Nike and Adidas in the early 80s put the company in a delicate position. The company went bankrupt and was bought by Nike in 2003. Thanks to the company's dynamic sneaker design and numerous collaborations, Converse was able to breathe new life into its collections, including the Converse Run Star Hike and the Converse Fear Of God.

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