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Adidas, the brand with three stripes

Adidas is a world-renowned company for the design, marketing and distribution of distribution of footwearof footwear, apparel and sports equipment. The company was founded in 1949 in Germany by the brothers Adi and Rudolf Dassler. Adidas is the brand's first competitor Nike in the field of sneakers. Their company was originally called Dassler before becoming Adidas. Following conflicts between the two Dassler brothers after World War II, they split up to create Adidas for Adi and Puma for Rudolf. One of the main objectives is to meet the needs and expectations of athletes through the performance of sports shoesthe company was officially founded by Rudolf in 1949. The company produces sports equipment from balls to shoes, from clothing to accessories. Jesse Owens was one of the first stars to wear the brand's products and won 4 gold medals at the 1936 Berlin Olympics. Adidas became more and more present during the Olympics, and succeeded in becoming the brand that sponsored the games in 2012. Known worldwide under the name of the brand with three stripesthe company then turns to other disciplines, such as tennis and basketball, expanding its product range. Renewing its image notably thanks to iconic silhouettes such as the Stan Smith and the Superstar.

The BOOST innovation from Adidas

The 60s are very important for the brand, indeed, the Stan Smith sneaker was created in 1964. It is the name of a mythical sportsman, moreover, initially it had been named Robert Haillet. Regarding the description of the model, it is a pair of white tennis shoes made of cowhide. Sales reached absolute records with more than 40 million pairs sold worldwide, still sold in 2022. It was also in the 1960s that New Balance launched the Trackster, a very popular running shoe.

It is only in 1970, that the first launch of a pair of adidas sneakers sneakers on the American market, it was the Superstar model. It should be noted that the Gazellean iconic model of the brand is launched the same year. Later, the brand was marked by the rise of running-inspired sneakers, with the logical support of runners and then sneaker addicts. It was during this period that the ZX 500 arrived in 1984, followed by the ZX 5000 and ZX 8000 in 1988. They allowed to introduce and promote the tORSION system, an innovative damping technology which is still very appreciated by many runners. The adidas sneakersquickly became a major figure in running and launched in 2015 the Ultraboost and the NMD. These two running shoes have the distinction of being equipped with a boost solesole, a must-have in terms of comfort and style. This new technology is also used today on the sneakers Yeezy Boost.

Kanye West and Pharrell Williams at the heart of Adidas sneaker collaborations

Adidas works with the biggest names in music, art and fashion. All these collaborations allow the brand to reinvent itself, to have a new energy and a touch of creativity. The German firm began collaborations with famous designers such as Yohji Yamamoto and Stella McCartney from the early 2000s. The brand has also approached song stars such as Pharrell Williams and Kanye Westwho have developed their own collections. The collaboration with Kanye, Yeezy, met with phenomenal success starting in 2017 with the release of sneakers in very limited quantities of the Yeezy Boost 350 V2.

The footwear brand's vision

Since 2010, sustainability has become a real priority for Adidas. The company has teamed up with Parleyan organization committed to ocean conservation, to develop footwear and apparel made from recycled plastic. The goal is to put an end to the waste generated by the the fashion industry using plastic and debris that pollute the planet. The basketball brand never ceases to amaze us with its limitless creativity, its social commitment and its manufacturing quality.