Adidas

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Adidas , the brand with the three stripes

Adidas is a globally recognized company for the design, marketing and distribution of footwear , clothing and sports equipment. The company was founded in 1949 in Germany by brothers Adi and Rudolf Dassler . Adidas is the first competitor of the Nike brand in the field of trainers . Their company was first called Dassler before becoming Adidas . Following conflicts between the two Dassler brothers after the Second World War, they separated to create Adidas for Adi and Puma for Rudolf. One of the main objectives is to meet the needs and expectations of athletes through the performance of sports shoes , and this since the firm was officially founded by the latter in 1949. The company produces sports equipment that ranges from the ball to the shoes, clothing and even accessories. Jesse Owens was one of the first stars to wear the brand's products and won 4 gold medals at the Berlin Olympic Games in 1936. Adidas became more and more present during the Olympic Games, and managed to become the sponsoring brand the games in 2012. Known worldwide as the three stripes brand , the company then turned to other disciplines, such as tennis and basketball, by expanding its range of products. Renewing its image in particular thanks to silhouettes as iconic as the Stan Smith and the Superstar .

Adidas BOOST innovation

The 60s are very important for the brand, in fact, the Stan Smith sneaker was created in 1964. It is the name of a legendary sportsman, moreover, initially it was named Robert Haillet. Regarding the model description, it is a pair of white tennis shoes made of cowhide leather. Sales reached absolute records with more than 40 million pairs sold worldwide, still on sale in 2022. It was also in the 1960s that New Balance launched the Trackster, a very popular running shoe.

It was only in 1970 that the first pair of Adidas sneakers were launched on the American market, it was the Superstar model. It should be noted that the Gazelle , an emblematic model of the brand, was launched the same year. Later, the brand was marked by the rise of running-inspired Adidas trainers , with the logical support of runners and then trainers addicts. It was during this period that the ZX 500 arrived in 1984 then with the ZX 5000 and the ZX 8000 in 1988. They made it possible to introduce and promote the TORSION system, an innovative damping technology which is still highly appreciated by many runners. Adidas trainers quickly became a major figure in running and launched the Ultraboost model and the NMD in 2015. These two running shoes have the particularity of being equipped with a Boost sole , a must-have in terms of comfort and style. This new technology is also used today on Yeezy Boost sneakers.

Kanye West and Pharrell Williams at the heart of Adidas Trainers collaborations

Adidas works with the biggest names in music, art and fashion. All these collaborations allow us to reinvent ourselves, to bring new energy and a touch of creativity to the brand. The German firm began collaborations with famous designers such as Yohji Yamamoto and Stella McCartney from the early 2000s. The brand has also joined forces with singing stars like Pharrell Williams and Kanye West , who have developed their own collections. The collaboration with Kanye, Yeezy , enjoyed phenomenal success from 2017 thanks to trainers releases in very limited quantities of the Yeezy Boost 350 V2 .

The vision of the shoe brand

Since 2010, sustainable development has become a real priority for Adidas . The firm is teaming up with Parley , an organization committed to ocean conservation, to develop shoes and clothing made from recycled plastic. The goal is to put an end to the waste generated by the fashion industry by using plastic and debris that pollute the planet. The basketball brand never ceases to surprise us with its limitless creativity, its social commitment and its manufacturing quality.

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