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Adidas : A sports company
The German company Adidas was born from the separation of the two Dassler brothers. Indeed, Adolf and Rudolf Dassler had jointly created a sports shoe manufacturing company, whose name was “Schuhfabrik Gebrueder Dassler”. Following an argument, the two brothers decided to separate, Adi, his nickname, will create Adidas and Rudolf will create the Puma brand.
With a view to improving performance, Adi Dassler will add three leather bands which will allow better support of the shoe during the athletes' various sporting efforts. Its shoes will become so efficient that athletes participating in major international events will use them in their competitions.
Little by little, the brand with the three stripes will create a name for itself in the world of sport.
The Adidas Gazelle : fashionable sports grounds
This is not the first time that Adidas has designed a timeless pair. We have all known the very famous Adidas Stan Smith and Adidas Superstar. The Adidas Gazelle will experience great success on sports fields and in the street. The Gazelle is a pair of shoes that was launched by Adidas in the 1968s. When it was released, this pair of sneakers was intended to be used on different sports surfaces.
There were two models, with different soles and colors. The red color, which was called Gazelle-Rot, was intended for the practice of outdoor sports such as athletics and the blue color, which was called Gazelle-blau , was intended for the practice of indoor sports such as handball. Despite its success, the gazelle will be removed from the Adidas catalog and replaced by its cousin the “jaguar”. A few years later, in the 80s, with the development of streetwear, Adidas decided to market it again by adding some premium touches. Thanks to numerous colors and its slim and iconic silhouette, it stands out in the world of streetwear with its design that is both chic and sporty.
The legendary Gazelles were adopted at this time by many influential people, notably by Kate Moss who wore them several times during ceremonies, or by American hip-hop figures, such as the group “Beastie Boys”. This pair of trainers will end up being adopted by English football fans, in particular supporters of the Liverpool team, who will choose the red model to make it their symbol.
The characteristics of the Adidas Gazelle
The German company has been able to work on its brand culture with the three stripes, because all their pairs have this visual identity. This is the case of the well-known Adidas Samba , which, like the Gazelle trainer , proudly addresses these three stripes.
If the Adidas Gazelle is still very popular in the world of streetwear and sportswear, it is particularly thanks to the fact that the German equipment manufacturer was able to make modifications to it and implement the latest technologies in terms of comfort and support. The men's and women's Gazelles are available at Limited Resell and are a reference in the world of fashion.
The structure of the pair is quite fine which makes it a very light and fast pair. But Adidas has managed to modify the genetics of this pair by incorporating three outsoles, this is the case on the Adidas Gazelle Bold Gray White pair. It keeps its famous leather upper with touches of suede, its rubber sole and its famous three stripes in serrated leather .
Despite the fact that this pair is more than 50 years old, the Gazelle pair has not aged a bit and are even one of our best sellers . This is the case, for example, with the Adidas Gazelle Bold Pink Glow or the Adidas Gazelle Indoor Collegiate Green , which are very successful.