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Adidas Campus sneakers for women and men
The history of Adidas is marked by legendary shoes that we have worn for over 50 years now. However, a trend has been popular in recent years among the biggest trainers brands: putting old models back on the market in order to relaunch their popularity with a new audience.
And this is particularly the case with the Adidas Campus . This legendary shoe, since its reissue, has continued to be redesigned in new styles and colors. However, it remained forgotten for a long time and did not enjoy the success expected when it was initially released in 1970.
The history of the Adidas Campus
That year, Adidas had a very clear idea in mind: to compete with the success of the Puma Suede in the NBA. Indeed, the Adidas Campus is intended for its release at American basketball players, and is even called “The Tournament”, to emphasize its use in competition.
For its design, the brand with the three stripes will draw its inspiration from two of the three models released between one and two years before the release of the Campus: the Superstar and the Gazelle . These Adidas trainers are therefore designed with the idea of being a perfect combination between these two shoes, already emblematic of the house, having enjoyed great success since their release.
The first version of the Adidas Campus sneaker will take the suede upper of the Gazelle and the technical characteristics of the Superstar, initially intended for basketball players : we find the same trefoil on the heel, the three stripes as well as the perforation points on the lateral sides of the shoe. The only difference is in the flexibility of the shoe and its rubber outsole, reinforced to make this sneaker comfortable for basketball players wearing it during a match.
Despite the fact that this trainer followed the hype driven by the Stan , Superstar and Gazelle, released a few years before the Campus , it will never establish itself in the environment for which it was predestined. On the contrary, the legend of the pair of Adidas Campus shoes was built when it was embraced by the hip-hop community in the early 1990s.
What about the Campus today?
Since the first Adidas Campus trainer , a multitude of versions of this pair of trainers have been released, both Adidas Campus Men and Adidas Campus Women models. In particular, two main collections of this Adidas Campus sneaker have seen the light of day since the trainer 's initial creation: the Campus 80s and the Campus 00s , the second of which was unveiled very recently.
Between collaborations, like the Adidas Campus Verte , this shoe continues to reinvent itself today, the success of which was quick to show this time.
