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Adidas Campus

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Adidas Campus sneakers for women and men

The history ofAdidas history is marked by legendary shoes that have been worn for over 50 years now. In recent years, however, the biggest sneaker brands have adopted a trend: bringing old models back onto the market in order to revive their popularity with a new audience.

One such example is Adidas Campus. Since its reissue, this legendary shoe has been constantly redesigned in new styles and colors. However, it has long been a forgotten shoe, and failed to live up to the expectations of its initial release in 1970.

The history of Adidas Campus

In that year Adidas had a very clear idea in mind: to compete with the success of the Puma Suede in the NBA. Indeed, the Campus Adidas was designed for American basketball players, and was even named "The Tournament", to emphasize its use in competition.

For its design, the brand with the three stripes drew inspiration from two of the three models released between one and two years before the Campus: the Superstar and the Gazelle. The Adidas sneaker is therefore designed to be a perfect combination of these two already emblematic shoes, which have met with great success since their release.

The first version of the Adidas Campus sneaker will feature the suede upper of the Gazelle and the technical characteristics of the Superstar, originally designed for basketball players: the same trefoil in the heel, the three stripes and the perforation points on the sides of the shoe. The only difference lies in the shoe's flexibility and rubber outsole, reinforced to make this sneaker comfortable for basketball players wearing it during a match.

Despite the fact that this sneaker followed the hype generated by the Stan, Superstar and Gazelle, released a few years before the Campus, it never caught on in the milieu to which it was predestined. On the contrary, the legend of the Adidas Campus shoe would be built when it was embraced by the hip-hop community in the early 1990s.

Where does the Campus stand today?

Since the first Campus sneaker Adidas, a multitude of versions of this pair of sneakers have been released, both models Adidas Campus Homme andAdidas Campus Femme. In particular, two main collections of this Adidas Campus sneaker have seen the light of day since the sneaker's initial creation: the Campus 80s and the Campus 00s, the second of which was unveiled very recently.

Between collaborations, such as the Adidas Campus Verte, this shoe never ceases to reinvent itself, and its success has not been slow to show itself this time.

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