Nike SB

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The Nike brand , the world's leading manufacturer of sporting goods, has remained iconic for its creations for several years. Very famous for its sneakers , its trainers and its collection of Nike SB shoes , the American giant has become essential in all sporting disciplines. Nike 's desire to conquer everything against its competitors and in all sporting areas is reflected in its vision of things. Pairs enthusiasts, skaters as well as sports professionals and amateurs continue to consume Nike Skateboarding products for their creative quality. In this article, we reveal everything you need to know about the Nike Skateboarding universe .

A pair of Nike SB for a skateboard

Skateboarding , this board sport that appeared in the 1950s in the United States, became popular in the 1970s. Thanks to the American brand, this sport born in the streets has taken on a global scale. Since the 2000s, skateboarders have adopted the Nike Sb product line and continue to increase in number. Nike Sb shoes appeared timidly from 1997 in America , in Beaverton.

The presence on the market of companies like Vans , DC or Globe did not allow the “comma brand ” to deploy all its artillery of shoes from the Nike sb collection . To challenge the competition, in March 2002 it created a subdivision called Nike Skateboarding which won the Webby People's Voice Award 2020 for best homepage in the web category. This subdivision is dedicated solely to the range of shoes (sneakers and trainers ) , clothing and modern accessories for skateboarding. The late Sandy Bodecker was the leader of Nike Sb who brought dynamism to this special collection of the brand he worked for. Few skaters were initially interested in the collection despite the Swooshes found on Bradon Cole Margera's shoes.

Under Sandy's leadership, the Nike company will rethink the Nike skateboarding trainer model. The Nike SB DUNK appeared on the market in 2002 with dazzling success that appealed to all skaters. The marketing strategy around shoes from the SB collection is generating more interest in streetwear culture in the community. Sales are increasing despite the limited editions of Nike SB designer trainers and Nike which are only sold in independent stores.

To maintain this success, the collection has recorded several collaborations with professional skateboarders. Among them, Paul Rodriguez, Lewis Marnell, Lance Mountain, Eric Koston, Stefan Janoski, Theotis Beasley and several others celebrated the famous comma shoes. Recent collaborations with Travis Scott and Virgil Abloh update the items in the range to the delight of fans.

Zoom on the Nike SB collection

Despite its failed debut due to poor communication, the Nike SB collection revolutionized trainer culture with its skate pairs. The latter retain a certain originality and a streetwear touch in their design and appearance. The first model, Nike Sb Dunk Low , appeared on the market with Zoom Air insoles, a padded tongue and collar. The Nike Sb Dunk Low Pro sports the same design with a well-designed sole and laces that ensure comfort on the skateboard.

The colors of this range vary and form an excellent combination with the various components of the shoe. This is the perfect example of the Nike SB Dunk Low Pro Blue Fury trainer which features a legendary light blue on the shape, strings and collar. The swoosh stands out in dark blue while the sole of the trainer is a mix of light and dark blue. The silver leather heel tab highlights this shoe from the brand. The Nike SB Dunk High four-twenty Reverse Shunk offers a very attractive color palette. A long-haired suede upper stands out thanks to the double purple hue highlighted by the green color of the swoosh and the sole. The purple laces and the pair number engraved on the heel give a perfect touch to this Skateboarding pair.

With the collaboration between Paul Rodriguez and Nike Skateboarding, the Primitive x Nike Dunk Low Premium Sb was born. It features a streetwear design with black laces, a black and gray upper in premium suede and a classic black sole from the Nike brand . The red swoosh and the relief on the heel of the P-Rod (Primitive) refine the pair of Nike Skateboarding sneakers which bear a Nike Sb brand in red on the sole. The Nike Dunk Low Off-White designed by Virgil Abloh highlights the Nike Sb collection with an atypical sole, durable laces and a drawstring: purely streetwear! The SB Dunk Low Travis Scott comes to the market with plaid patterns, bandana prints and a two-tone sole; a pair that carries a unique style.

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