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Nike Cortez , the running legends
The most famous sports and streetwear brand is, without a doubt, Nike . Over the years, the American company has grown and diversified to become the largest trainers retailer in the world. From sports shoes to sportswear, Nike is present in almost everything. Validated by the world's greatest stylists and influencers, the swoosh brand has become the world number 1. The brand, initially based in Beaverton, Oregon, only distributed sports shoes when it was founded. Very quickly, they began to create them themselves, and in 1971 built the Nike company . To name the company, they took inspiration from the name of the Greek goddess of victory: Nike .
The history of the Nike Cortez basketball model
It all started when the two founders of Nike , Bill Bowerman and Phil Knight , tried to make a comfortable and durable pair of running shoes for trail runners. While the company was still called Blue Ribbon Sports , the two athletes sought to compete with the Japanese company Onitsuka Tiger (the ancestor of Asics ) and decided to release the revolutionary Nike Cortez .
The Cortez is a running shoe created in 1972. It is one of the first shoes released by the American brand. Regarding the history of the model, the Nike Cortez pair was released during the Munich Summer Olympics. They gave them to the runners so they could try them out. They immediately experienced real success and were adopted by athletes.
If the Nike x Cortez pair was so popular at the time, it was thanks to its modernity. Indeed, it was made with innovative manufacturing processes, ahead of its time, which allowed it to stand out from other running shoe manufacturers. Its sole was wave-shaped, which allowed it to be shockproof and have better grip. Originally made of leather, the men's Nike Cortez was quite sturdy for its time.
The Cortez, a classic pair of trainers
Nike returns today with its classic pair, after the Air Force 1 and the Air Max , in nylon or leather version like back then. Following its exploits on the race track, many celebrities and influencers of the time began to wear it, including in the street. Indeed, thanks to numerous appearances in the world of cinema, the pair of Cortez Nike men has enjoyed a second great success, particularly with the general public. We have seen him in films such as Forrest Gump , Karate Kid and The Wolf of Wall Street. This only increased his notoriety. Nike then decided to democratize it by releasing many different models and colors for men and women. All this has contributed to making it an icon of the brand that is not about to disappear.
Nike is a professional at releasing shoes with the aim of practicing sport, to go out on the street, in particular to compete with its long-time rival, Adidas .
The Nike Cortez , a timeless pair
With Nike 's policy of diversifying its models, the swoosh brand has revisited its famous Cortez Nike women's by releasing a multitude of different colors and doing collaborations. This is the case of the Nike Cortez Union Sesame for example, where we can find the famous line of the Nike Classic Cortez with the touch of the Union brand. We can see a tag next to the laces with the letters UN/LA. This capsule contains four pairs of Cortez, each more colorful and original than the last, like the Nike Cortez Union Lemon Frost .
