Every year, dozens of designers from all over the world attempt to revisit the legendary jumpman shoes. For Nikethese are new, equally fruitful and lucrative collaborations. Very few sneaker brands in the world have been able to create such a global craze, even against the tide of time. From 1985 to the present day, the Air Jordan 1 Retro High collection is quite simply impressive, and well worth a look.
Air Jordan 1 High the story
When his agent, David Falk, suggested that the major sports brands of the day should manufacture a shoe in Michael Jordan 's name for the rising star, Puma, Adidas and Converse preferred not to embark on a project with uncertain repercussions. Nike, however, accepted the gamble. In 1985, the very first version of theAir Jordan 1 High in red and black was created from scratch by Peter Moore, then Nike's in-house designer. The NBA, which saw it as a challenge to the established order of black and white officials, took it personally and banned the use of the new AJ1 High sneakers on the court by the star. Nike took advantage of this unexpected prohibition to launch this advert, which referred to the NBA as the enemy and called for popular disobedience. The motto was to show the NBA that it didn't control the streets, even more so when you consider that Michael defied the ban at every game in exchange for a $5,000 fine. In those early days, the Jordan swoosh shoes was the "Wings " logo, also designed by Moore. In 1992, Jordan Brand, the Jordan brand created in 1988, finally imposed the jumpman logo on all new shoes and versions of the Swoosh Jordan High. The aj 1 High, as its name suggests, is the Air Jordan of superior quality. However, there are two other versions just as well crafted to satisfy all purchasing powers. These are theAir Jordan 1 Mid and theAir Jordan 1 Low.
Model features Jordan 1 High
The Air Jordan 1 High is a marvel of craftsmanship. It was designed using synthetic leather. Its original color is a mixture of black and red (bred). Later, other colors were added, such as white and red, or white and white. The leather upper had no white coloring. The midsole, on the other hand, was all white, while the outsole was light red. The same applied to the laces. The insoles bore an anecdotal inscription. The current perforations in the toe area of the new variants of the legendary shoe date back to the first version. The black "Wings " logo had just appeared. It was in fact a balloon with wings. Priced at $65, the Air Jordan 1 was available in several sizes.
Air Jordan 1 Retro High, the big comeback
After more than 30 years of existence, Air Jordan High is back with a new look. The Jordan Brand of its "Airness" is offering limited-stock reissues to fans of this model, which was the MJ legend's first. Even if today, incongruities have been pointed out in the legend of the first Air Jordan Sneaker, known as banned, it was the first in an endless series of shoes, each as unique and designer as the next. What's more, the vintage phenomenon is everywhere in sneaker stores. Many major brands have made a comeback and are reissuing the models that made streetwear enthusiasts so happy. Even today, with new releases of the emblematic and timelessAir Jordan 1 High OG model, collectors, enthusiasts and the curious are flocking to stores offering these rare reissued pieces. The new Air Jordan 1 Retro High OG are also in limited stock.
AJ1 novelties and collaborations High
The very first known collaboration on theAir Jordan 1 was with Levi's Strauss, the leading jeans brand. That was in January 2008. In the same year, the resounding success of theAir Jordan 1 High Retro Doernbecher enabled young designer Tony Taylor, then a hospital patient, to propose a brand new version of theiconic sneaker to Jordan Brand. It's one of MJ's finest collaborations. On the other hand, it will be very difficult to find a pair Air Jordan 1 High Strap born of the collaboration with A Tribe Called Quest. Off-White's Virgil Abloh will in turn work wonders in 2017 and then in 2018 with his off-white, offering the public the Off-White Air Jordan 1. On October 28, 2017, women had their say with a special women's Air Jordan 1 reissue: WMNS Air Jordan 1 Retro High. It's a highly successful collaboration thanks to the talent of Aleali May. The Air Jordan 1 "Gold Toe Top-3 in collaboration with Chris Gibbs, the aj 1 retro Gatorade, Vogue or the very successful Air Jordan Retro in Nigel Sylvester style, or that of Paris-st-Germain, the Spider-Man x Air Jordan 1 OG High 'Origin Story' in collaboration with Marvel, are all fine performances that have rejuvenated the brand from its Airness. The Air Jordan 1 High with Travis Scott will go down as one of the best-sellers in Air Jordan history. And let's not forget the highly acclaimed Air Jordan 1 High Fearless and Air Jordan 1 High Defiant editions. The latest addition is the collaboration with Dior for the Jordan Air Dior sneakers.