Every year, dozens of designers from around the world try to revisit the legendary jumpman shoes . For Nike , these are new collaborations that are just as fruitful and lucrative. Very few trainers brands in the world have been able to create, even against the course of time, such a global craze. From 1985 to date, the Air Jordan 1 Retro High collection is simply impressive and deserves an overview.
Air Jordan 1 High , the story
When his agent David Falk proposed to the major sports brands of the time to manufacture a shoe for the rising star Michael Jordan in his name, Puma , Adidas and Converse preferred not to embark on this project with uncertain results. Nike on the other hand, accepted the bet. In 1985, the very first version of the Air Jordan 1 High made of red and black was created from scratch by Peter Moore, then official designer of Nike . The NBA , which saw it as a defiance of the established order of white and black officials, made it its personal matter and banned the use of these new AJ1 High trainers on the court by the star. Nike took advantage of this unexpected ban to launch this ad which designated the NBA as the enemy and called for popular disobedience. The slogan was to show the NBA that it did not control the streets, even more so when we know that Michaël defied this ban in every game in exchange for a fine of $5,000. In those early days, Jordan 's signature on the Swoosh shoes was the "Wings" logo also designed by Moore. In 1992, Jordan Brand, the Jordan brand created since 1988, finally imposed the jumpman logo on all new shoes and versions of the Jordan High . The aj 1 High as its name suggests, is the superior quality Air Jordan . However, there are two other versions just as well crafted to satisfy all purchasing powers. These are the Air Jordan 1 Mid and the Air Jordan 1 Low .
The characteristics of the Jordan 1 High model
The Air Jordan 1 High is a marvel of manufacturing. It was made from synthetic leather. Its original color is a mixture of black and red (bred). Subsequently, other colors appeared such as white and red or even white and white. The leather upper did not feature any white coloring. The intermediate sole or midsole was on the other hand all white unlike the outsole or sole which had a light red color. The same goes for laces. We could read a most anecdotal inscription on the insoles. The current perforations located in the toe area of the new variants of the legendary shoe date back to the first version. The black “Wings” logo had just appeared. It was actually a balloon with wings. Priced at $65, the Air Jordan 1 was available in several sizes.
Air Jordan 1 Retro High , the big comeback
After more than 30 years of existence, the Air Jordan High is getting a makeover. The Jordan Brand of its “Airness” offers fans of this model, which was the first of the MJ legend, limited reissues in stock. Even if today, incongruities have been noted in the legend of the first so-called banned Air Jordan Trainer , it was the first in an endless series of shoes, each one as designer and unique as the next. Plus, the vintage phenomenon is everywhere in trainers stores. Many big brands have made a comeback and are reissuing these models which have delighted streetwear enthusiasts. Even today, with the new releases of the iconic and timeless model of the Air Jordan 1 High OG , collectors, enthusiasts, and the curious are flocking to stores that offer these rare reissued pieces. The new Air Jordan 1 Retro High OG are also in limited stock.
New products and collaborations from the AJ1 High
The very first known collaboration on the Air Jordan 1 is that with Levi's Strauss, the major jeans brand. It was in January 2008. In the same year, the resounding success of the Air Jordan 1 High Retro Doernbecher allowed the young designer Tony Taylor, then a hospital patient, to offer Jordan Brand a brand new version of the ' iconic pair of sneakers . This is one of MJ's finest collaborations. On the other hand, it will be very difficult to find a pair of Air Jordan 1 High Strap born from the collaboration with A Tribe Called Quest. Virgil Abloh of Off-White will in turn do wonders in 2017 and then in 2018 with his off-white by offering the public the Off-White Air Jordan 1. On October 28, 2017, women were entitled to the chapter with an Air Jordan reissue 1 women's special : WMNS Air Jordan 1 Retro High . This is a very successful collaboration thanks to the talent of Aleali May. The Air Jordan 1 “Gold Toe Top-3 in collaboration with Chris Gibbs, the aj 1 retro Gatorade, Vogue or the very successful Air Jordan Retro in the Nigel Sylvester style, or that of Paris-st-Germain, the Spider-Man x Air Jordan 1 OG High 'Origin Story' in collaboration with Marvel, are all great performances that have rejuvenated the brand of its Airness. The Air Jordan 1 High with Travis Scott will be among the best sellers in Air Jordan history. We will also not forget the very famous Air Jordan 1 High Fearless editions and the Air Jordan 1 High Defiant . The latest novelty is the collaboration with Dior for the Jordan Air Dior sneakers.