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Air Jordan 4


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Sneakers Air Jordan 4 for Men and Women

For lovers of basketball and sneakers, sneakers remain essential and indispensable equipment. But their originality lies in their quality, their trademark and their sporty yet casual aesthetic. And if you want to stand out from the crowd, the Air Jordan 4 Retro is one of the models you urgently need. In this article, we give you all the information you need to choose the Jordan 4 sneaker that's right for you.

The history of the Air Jordan 4 retro sneaker

For sneaker collectors and sports shoe enthusiasts alike, the Air Jordan 4 remains one of the most sought-after models in the world of basketball, as does the magnificent Air Jordan 1. But let's get back to our AJ4 must-haves: thanks to its notoriety in the world of basketball and fashion, this pair of sneakers has become a benchmark. But do you really know why?

The first thing to know is that the pair was created just after the success of the Air Jordan 3 in 1989, by the famous designer Tinker Hatfield. This fourth pair of Jordan is the result of a collaboration between Nike and Jordan. And behind the creation of the famous Air Jordan 4 lies a very specific reason: the pair of shoes was designed with Michael Jordan 's needs on the court in mind. The basketball player, far from content with his countless successes on the court, wanted to go even further and was looking for a shoe capable of boosting his performance. That's when, in addition to its aerodynamic design, the Nike Air Jordan 4 promised number 23 of the Bulls new features such as flexibility, ventilation, freedom of movement and comfort.

Legend has it that the development of this new pair enabled Michael Jordan to finish as the NBA's top scorer for the third year running. The history of the Air Jordan 4 will also be marked by the legendary "The Shot", the shot on Craig Ehlo during the 1989 Playoffs.

After its notable success with American athletes, the Air Jordan 4 quickly established itself in the sneaker community, on the street and in culture, as the queen of basketball. This was further reinforced by director Spike Lee, who featured the pair in a number of his films. He was also responsible for advertising the model, making it one of the hottest pairs on the market.

The Air Jordan 4 collection also owes its success to a number of original collaborations, including one with the artist Kaws. The latter is a New York street-artist who sublimated the model with his very own style. This includes grey suede inserts at the heel: Kaws' signature "XX". American denim brand Levi's, with its Black and White pack, is also a major contributor to the AJ4's success. Last but not least, of course, is Travis Scott, one of the most influential rappers of the moment. His " Astroworld" version is a bold, modern take on the pair. This latest variation features an electric blue colorway, a translucent sole and a cactus Jack logo on the heel. All Travis Scott sneakers can be found on our website!

AJ4 technical presentation

For the design of the Air Jordan 4, Tinker Hatfield used robust materials such as nubuck leather, combined with mesh (a first at the time). And to enhance foot safety and stability, plastic parts were added to the ankle and heel. In terms of branding, the Jumpman logo with theinscription "Flight" is back: nothing new, since it was already present on the Air Jordan 3, but we still love this signature detail! The Air Jordan 4 also features a semi-mounted upper and a visible Air unit in the heel. You'll also notice a mesh insert on the tongue and sides. Finally, one of the biggest innovations on this model is the new, unique lacing system on Jordan Nike .

Now: a brief focus on the design of the Jordan sneakers: first of all, it's worth noting that the Jordan 4 Retro has been designed around the presence of four main colorways, namely: White/Black Cement, Fire Red and Military Blue. The two Cement colors can also be found on new models re-released years after the first iterations: Air Jordan 4 Columbia and Jordan 4 Oreo.

In short, in addition to the aerodynamic design of the Jordan 4, the shoe also features a comfortable sole that provides perfect foot stabilization. In addition to its functional benefits, this sole is characterized by a stylish streetwear look. It also guarantees good durability thanks to the suede and fabric it features. Finally, the outsole of the Jordan 4 offers optimum cushioning thanks to the Air-Sole units in the heel and forefoot. From a technical point of view, you'll also notice that plastic eyelets have been integrated into the collar and rubber outsoles for added grip.

Jordan 4: iconic sneaker models

In the same way as it was inspired by theAir Jordan 3, the AJ4 Retro has allowed for a number of variations. New pairs have been created based on the original models, and the Nike brand never fails to bring even more originality to each of its silhouettes. New creations include the Air Jordan 4 Retro WNTR, a winter version of the Jordan IV. It features the same characteristics as the original model, but is distinguished by Fleece-lined zones and a typical grid on the side yoke. More recently, we've seen the famous collaboration between Off-White and Jordan, which has given life to the famous Air Jordan 4 Retro Off-White Sail, featuring a touch of white and a cream colorway. You'll also appreciate the Air Jordan Max 200, also inspired by the original pair. It stands out, however, thanks to an extra dose of Air. This gives it authentic style, complemented by unrivalled comfort. The Air Jordan Jumpman 2020 is also one of the brand's most popular latest models. Thanks to its excellent support and precise responsiveness (which basketball players will appreciate all the more), it guarantees quality cushioning underfoot. To finish on a high note, you'll love theAir Jordan Westbrook One Take. This pair of shoes perfectly combines grip and responsiveness in the forefoot, for good stability on the floor. Its distinctive feature is the contrast between colors and materials, creating a chaotic yet original style.