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Air Jordan 3


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The Air Jordan 3, a revolutionary model

The Air Jordan 3 was introduced in 1988, the third model designed for Michael Jordan. First designed by Tinker Hatfield, a former architect turned designer, it revolutionized the design of the Air Jordan line. The curves of the AJ3 seduced MJ, who renewed his contract with the American firm Nike. But without Tinker Hatfield, Jordan decided to stay, a relief for sneaker fans.

During the 1987-1988 NBA season, it was with the Jordan 3 that Michael Jordan won the Best Player award for the first time. It was also with Air Jordan 3 on his feet, in the classic Air Jordan 3 White Cement colorway, that he won the legendary Slam Dunk contest in 1988. This victory contributed to the model's renown. He was voted MVP of the season, and finished top scorer and top interceptor.

Like the Air Jordan 1 Mid, the pair was reissued in 1994 and 2001. TheAJ3 silhouette is one of the most iconic and timeless Jordan models ever created. Today, the Air Jordan 3 remains one of the brand's flagship sneaker models, offering a multitude of reissues under the name Air Jordan 3 Retro.

Jordan 3, a unique design

The design and semi-mounted construction of the Air Jordan stand out from the first two generations. By shortening the upper,Air Jordan 3 offers greater freedom of movement and mobility. The upper is made of genuine leather and is designed with the needs of Jordan in mind, resulting in a lighter, more comfortable, more protective and more flexible shoe. One of the most striking details is the elephant print. It appears on the heel and front of the sneaker, and remains one of the brand's most iconic motifs. The Air Jordan Trois is the first sneaker to feature the visible Air technology developed by Nike. The air bubble later appeared on other models such as the Air Jordan 4 and Air Jordan 6. Another new feature was the Jumpman logo, replacing the Wings logo introduced on the tongue of the Air Jordan 1, which was considered a little dated. It has since become the official logo of theAmerican equipment manufacturer.

Since its release in 1988, the collection has been available in 4 colorways that have become legendary and have been reissued several times, including Air Jordan 3 Retro True Blue and Jordan 3 Black Cement.

AJ3, between old school and new school

Michael Jordan 's sneaker collection with Nike now includes over 30 different styles, the vast majority of which were worn on the pitch by the former player during his professional career. The AJ3, has been reissued with must-have collaborations and special consumer editions to keep fans happy. With a look halfway between old school and new school, the Air Jordan 3 for both women and men is a must-have for sneakerheads . The Jordan 3 offers a wide choice of colorways, from the most sober to the Air 3 Retro SE Fire Red Denim.

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