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Air Jordan 3


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The Air Jordan 3, a revolutionary model

The Air Jordan 3 is introduced in 1988, it is the third model imagined for Michael Jordan. First designed by Tinker Hatfield, former architect turned designer, it revolutionized the design of the Air Jordan. The curves of the AJ3 seduced MJ, and renewed his contract with the American firm Nike. But it is without counting on Tinker Hatfield that Jordan finally decides to stay, a relief for sneaker lovers.

During the NBA season 1987-1988, it is with the Jordan 3 that Michael Jordan receives for the first time the title of best player. It is also with an Air Jordan 3 on the feet, in this case with the classic color of the Air Jordan 3 White Cement, that he won the mythical Slam Dunk contest in 1988. This victory contributes to the fame of the model. He was also elected MVP of the season, and finished as the best scorer and interceptor.

Just like the Air Jordan 1 Mid the pair was reissued in 1994 and 2001. The Jordan 3 silhouette is one of the most iconic and timeless Jordan models ever created. Today, the Air Jordan 3 remains one of the flagship sneaker models sneakers and offers a multitude of reissues under the name Air Jordan 3 Retro.

Jordan 3, a unique design

Its design and semi-mounted construction are a departure from the first two generations of Air Jordan. By shortening the upper, the Air Jordan 3 allows for greater freedom of movement and mobility. The upper is made of genuine leather and is designed with the needs of Jordan in mind, so we have a lighter shoe more comfortable, more protective and more flexible. One of the most striking details is the elephant print called elephant print. It appears on the heel and the front of the sneakerand remains today one of the most iconic patterns of the brand. The Air Jordan Three is the first sneaker to be equipped with the visible Air technology technology developed by Nike. The air bubble appears later on other models like the Air Jordan 4 and the Air Jordan 6. Another new feature was the jumpman logo replacing the Wings logo introduced on the tongue of the Air Jordan 1 which was considered a bit old-fashioned. Since then, it has become the official logo of the american equipment manufacturer.

Since its release in 1988, the collection is available in 4 colors that have become mythical and reissued several times, including the Air Jordan 3 Retro True Blue and the Jordan 3 Black Cement.

AJ3, between old school and new school

The sneaker collection of Michael Jordan with Nike now includes more than 30 different styles, the vast majority of which were worn on the field by the former player during his professional career. The AJ3 is being reissued with must-have collaborations and special editions to satisfy fans to satisfy the fans. With a look that is halfway between old school and new school, the Air Jordan 3 for women is a must-have for the sneakershead The Jordan 3 offer us a wide choice of colorways from the most sober with the Air 3 Retro SE Fire Red Denim.