Stock x Sneakers

The meteoric rise of limited edition trainers

In recent years, interest in trainers has increased explosively, much to the delight of retailers. We have observed an impressive 50% increase in trainers sales since 2017. In France, a large proportion of shoes sold are trainers , available in a variety of shapes, prices, and brands.

This trend can be explained by several factors. The demand for these limited edition trainers is constantly increasing, especially for models from popular brands like UGG , Adidas , or Nike . This strong demand creates pressure on these large groups which are struggling to keep up, leading to trainers with limited stock and an increase in prices, making certain trainers particularly rare and coveted.

Take the example of the Adidas Campus : initially sold for around a hundred euros, they are now worth double that, or even more, due to their popularity which quickly exhausted the stock of Adidas Campus . Ditto for UGG stock , Jordan stock and Nike stock . This demonstrates that trainers stock availability and trends dictate the trainers market. Many collectors are therefore looking for vintage or limited edition models, now out of stock because their stock is more than limited, the resale margin is therefore considerable and this allows a constant restocking of trainers .

The major trainers brands, targeting a young audience, have also understood the importance of showing themselves on fashion catwalks and being worn by celebrities to increase their popularity. Thus, models like Jordans, UGG or Campuses find themselves at the heart of the trend and become rare pieces.

Consumer perceptions of stocks and trainers

Many consumers, arriving too late, find themselves unable to purchase collector trainers at the original price, which is a source of frustration because trends can change quickly. Faced with this shortage, the only option is often to turn to approved trainers resale sites like Limited Resell .

These trainers marketplaces become valuable allies in the face of the scarcity of flagship models and the trainers trend . They have an extensive network of suppliers capable of quickly finding a customer's dream pair. However, even if some consumers are reluctant to go through these intermediaries, it is often the price to pay to avoid counterfeits and obtain the most fashionable models with peace of mind.

The market for trainers resale platforms

Marketplaces and resale networks such as Limited resell have very well seized the opportunity offered by this growing limited trainers stock market. Their goal is to offer rare trainers , available in a wide range of sizes and at attractive prices. To do this, they must be on the lookout for emerging trends and collaborate with a solid network of resellers, also called resellers. These efforts aim to fully satisfy the growing consumer demand for all trendy trainers models, in a timely manner.

The 3 major players in trainers resale in the United States: StockX, Goat and Flight Club

In the trainers resale market, there are three dominant players in the United States: we are thinking here of StockX, Goat and Flight Club. At the origin of the StockX site : Josh Luber, collector of rare trainers . In 2012, the latter created Campless, a site which gave in real time an idea of the price of sneakers on the Ebay resale market. To make his platform known, Josh contacted Nike , Adidas , Foot Locker… But in vain. No response comes to him. But after some time, Dan Gilbert, an investor, contacted Josh: he saw a certain potential in Campless and quickly bought the platform to found StockX in 2016. Very quickly, the site grew. Today, the company is known for its active fight against counterfeiting, and even makes it its trademark. In this regard, StockX has 5 authentication centers spread across Europe and the United States. Building on its success, the company has inevitably attracted competition: Goat and Flight Club, a subsidiary of Goat Group, are among these marketplaces which today compete with the StockX platform . GOAT for example is, like StockX, a company offering rare trainers for sale. The latter was founded by Eddy Lu and Daishin Sugano in July 2015. GOAT has developed the "ship-to-verify" system, which uses automation to verify the authenticity of sneakers on its platform. In 2019, the marketplace is opening up to new markets and now offers, in addition to trainers , luxury/streetwear clothing and accessories. Finally, Flight Club was founded around fifteen years ago and has since become the leader in the trainers resale market. In 2018, the company merged with GOAT Group, creating the largest trainers marketplace in the world.

Where to find rare and often out of stock trainers ?

Since the prices are advantageous, sneakers that are released on sites such as Nike , SNKRS, New Balance , etc., tend to quickly go out of stock . And even though the previously mentioned sites sometimes restock sneakers, they often leave as quickly as they arrived. Result: impossible for you to buy the pair of your dreams. But fortunately, other platforms specializing in the resale of trainers have been created to satisfy you. This is particularly the case with Limited Resell : on our site, you will have access to thousands of trainers models from limited editions. From flagship products to the most original sneakers such as the famous UGG Ultra Mini , the very streetwear Jordan 4 and much more... are available on our site. Please also note that all the pairs we sell go through a thorough authentication process before being sent.