The primary market refers to purchasing sneakers at retail price directly from brands or official distributors. The secondary market, known as resale, involves reselling between individuals or through specialized platforms. The dynamics of supply and demand entirely govern this sector: the rarer and more desirable a pair of sneakers is, the higher its price soars. trainers thus become profitable assets for those who know how to analyze trends before they explode. This parallel economy generates significant profits for resellers who understand the market dynamics.
Three brands dominate the lucrative transactions: Nike , Jordan and Adidas . Their reputation and colossal marketing budgets create a constant buzz around their releases. Air Jordan 1s in 2020 resold for double or even triple their original value, perfectly illustrating this dynamic. Other brands are gaining momentum through strategic collaborations:
Marketing resources and prestigious collaborations determine a brand's ability to generate long-term value.
The production quantity directly influences the resale price. A limited edition of fewer than 10,000 pairs generally has high appreciation potential. The Nike x Sean Wotherspoon, produced in very limited quantities, saw its price quadruple in just a few years. Information about production runs often leaks on specialized forums even before the official release. Geographic exclusivity also plays a major role: a pair available only in Asia or the United States creates artificial demand on other continents. Collectors are willing to pay higher prices to obtain models that are unavailable locally. The more limited the availability in time and space, the more the limited edition gains value over the years.
Partnerships between brands and artists generate a uniqueness that justifies high prices. Travis Scott x Nike , Kanye West x Adidas ( Yeezy ), Off-White , Fragment, and Sacai are among the most profitable collaborations on the market. These pairs resell for between €775 and €900 on average, two to three times their retail price. The association of a renowned designer with an established brand produces immediate cultural hype. Fans of the artist and collectors of the brand converge on the same product, creating explosive demand. These models are generally highly sought after from the moment they are announced, with endless queues at launches. Co-branding transforms a simple shoe into an object of cultural desire, guaranteeing almost guaranteed appreciation on the secondary market.
Certain iconic silhouettes remain safe bets regardless of trends: Air Jordan 1, Air Jordan 4 , Nike Air Max 1 , and Nike Dunk dominate resale rankings. Air Jordan 4s resold better than some Yeezy in 2023, proving the enduring appeal of these icons. Reissues of popular models often achieve immediate commercial success thanks to the nostalgia they evoke. The unisex trend significantly broadens demand by simultaneously appealing to men and women. Air Jordan 1s in 2020 were worn by all genders, creating a cross-cutting trend that boosted their price. These iconic models transcend decades without losing their appeal, making them safer investments than fleeting fads.
The story behind a pair of shoes strongly influences its perceived value. Models worn at major sporting events or in iconic music videos become sought-after collector's items. Celebrities act as amplifiers: an appearance on an influential artist can cause demand to skyrocket within hours. The community aspect reinforces this attachment: certain pairs become symbols of belonging to a cultural movement or era. A model linked to a historic basketball victory or a defining moment in urban fashion retains a cultural significance that transcends generations. This symbolic weight justifies high prices even for technically outdated models.
The term "deadstock" refers to a pair of shoes that has never been worn and is still in its original box with all accessories. This condition guarantees an excellent resale price because it assures the buyer of a brand-new product. The slightest sign of wear can reduce the value by 30 to 50%, depending on the model. Authenticity is a major concern in the face of the proliferation of increasingly sophisticated counterfeits. Certified platforms like StockX and GOAT offer verification services that secure transactions. Keeping receipts for retail purchases helps prove the legitimate origin of the shoes. Without a guarantee of authenticity, even a rare pair loses most of its value on the secondary market.
To deepen your knowledge and discover the models currently in demand, consult the trainers market analyses that detail the current trends.
Available on Limited Resell
KIKIKICKZ , the French sneaker resale platform, recently made headlines for an unexpected reason: its receivership . But what factors led to the platform's collapse?
December 29, 2023 · 3 min read
The sneaker resell market For several years now, the sneaker market has been growing steadily in parallel with the resell market market and now occupies a large place in our society. Much more than a fashion effect, in France, 50% of the shoes purchased are sneakers . This can be explained by the number of sneakers released every week. There is something for everyone, from cultural icons, with the Air Jordan models, models that follow the trends, with the Nike Dunk Low . In addition, the marketing done by the brands supports this phenomenon, especially through collaborations with celebrities, for example the collaboration of Nike with the rapper Travis Scott or the alliance of the brand Adidas and Kanye West which gave birth to à Yeezy . Some models are considered rarer than others, depending on the number of quantities produced by the brand . Indeed, these sneakers are out of stock seconds after their their release in stores and online . To get them, you have to buy the sneakers at resell that is to say at their resale price on the market. If you are not familiar with reselling sneakers it can be a complex experience and you can easily be scammed or end up buying a counterfeit pair . You may be wondering, where to buy pairs of sneakers on resell? We will explain you all the possibilities and advise you on this issue. Order your pair of sneakers on a resell website in 2022 The fact of passing a specialized site of resale of sneakers is very advantageous, it offers you a guarantee and a comfort that has no price. Very easy to use, you order your limited pair of sneakers in 3 clicks with a fluid and intuitive experience. For example, Limited Resell guarantees a pair of sneakers 100% authentic and new . The sneakers come with a certificate of authenticity. It is reassuring to know that you will never receive a counterfeit. It is also possible to exchange or be reimbursed if the size or model does not fit. Moreover, you have the possibility to pay your order in several times. This is a very appreciated advantage considering the price of some sneakers models. By placing an order on a trusted resell site like Limited Resell, you have the seniority and expertise of the site. With already 4 years of existence, more than 600 customer reviews and 250 000 subscribers on social networks, you have a real guarantee, unlike some new resell sites that are emerging. Moreover, the site is located in France when you place an order in France or in a country of the European Union, you do not have to worry about customs fees it's quite practical! Finally, the little extra that leaves no one indifferent, is that all pairs ordered on the site are delivered in with a handmade gift ribbon which is very appreciable. Buy shoes for resale on social networks Facebook groups of sneakers On the social network, you can find many sneaker resell Facebook groups . They can be very useful if you are looking for second hand pairs or good deals. Within these groups are gathered sneaker enthusiasts otherwise known as sneaker addicts or sneakerhead . Putting forward the notions of trust and respect, these groups are most of the time under the direction of a regulation to ensure the good practice of this activity which is the resale of shoes . Nevertheless, a certain fear to buy on these groups is always present, because the trust in these resellers is only based on their word and some pairs of counterfeits are circulating. Instagram accounts of resell The sneaker game is omnipresent on social networks and even more on Instagram. A network where the information and the sharing of it is done at high speed. Many instagram accounts of resell are created to facilitate the resale of sneakers. These users are therefore considered here as resellers, but also some act as networks by connecting buyers and sellers. However, the proposed models are redundant, they are very often air sneakers Jordan . Take sneakers to the resell via platforms and marketplaces Marketplaces specialized in sneakers The advantage of sneaker marketplaces is the choice. Indeed, their large catalog meets many expectations in terms of model and color. The most famous are Goat , Stockx , Restocks or even Klekt . There are 3 major problems that customers encounter on these platforms and we can see it in the number of negative reviews filed on each of them. Firstly, the customs fees, depending on the marketplace, if it is located outside the EU zone, you may have to pay customs fees when you deliver your sneakers order. Secondly, the delivery times can be very long and thirdly, the returns are not possible if the pair or the size does not fit. Generalist platforms One of the biggest fears of a customer is to order a pair and receive a fake sneaker that is to say a counterfeit. Unfortunately, this is a recurrent phenomenon on generalist platforms between individuals, such as Vinted , Leboncoin or Shpok. The fact of being able to place an ad in a few clicks offer the possibility to some dishonest people to sell counterfeit sneakers. Because unlike a resell site , the sale is made directly with the buyer, the authenticity of the pairs is not verified in the premises of the platform.
November 13, 2023 · 2 min read
Collecting objects represents an attractive alternative to traditional financial investments for diversifying one's assets. These unconventional investments allow collectors to combine personal satisfaction with the potential for financial returns. A growing number of enthusiasts are transforming their passion into a genuine investment strategy, particularly in sectors such as collectible trainers , contemporary art, and luxury watches. This approach, however, requires a rigorous method to prove profitable in the long term. Building a profitable collection rests on several fundamental pillars: meticulous selection of objects, thoughtful budget allocation , a disciplined buy-and-sell strategy, and optimal storage conditions. The goal is to build an alternative asset base that generates not only pleasure but also attractive financial returns. In this article, we explore how to transform a passion into a lucrative investment by applying financial principles to the world of collecting.
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Tired of sneakers you see everywhere? At Limited Resell, we also love pairs that clearly don’t go unnoticed. Flashy colors, unexpected prints, original collaborations… we’ve picked out 6 of our quirkiest models for those who’d rather stand out from the crowd than follow the trend.
August 13, 2026 · 1 min read
This summer, Adidas blends the worlds of sport, ballet flats and animal print with two new versions of the Taekwondo Mei Ballet. A slim, lightweight and bold silhouette, perfect for anyone looking to switch things up from classic sneakers. Inspired by taekwondo shoes, this model stands out with its low, streamlined shape, close to a ballet flat. Its leopard print adds a fashion-forward touch, while the iconic Adidas three stripes give structure to the silhouette.
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Gifting a pair of sneakers is an excellent idea for a birthday, Christmas, or any other special occasion. But when you don’t know the person’s exact tastes, picking the right model can quickly become tricky. To avoid getting it wrong, it’s best to go for a timeless pair that’s comfortable and easy to style. Here are the easiest sneakers to give as a gift, even if you don’t know the recipient’s style inside out.
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