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Air Force 1 High



The history of the upright Air Force 1

Today, the most popular Air Force 1, which sells more than 10 million units a year, is the low-profile version, the Air Force 1 Low, but the first pair in this collection was originally high-top!

Indeed, the first pair in this collection was called Nike Air Force One High. In 1982, when Bruce Kilgore imagined this sneaker and attributed its first characteristics to it, he thought of it as a high, ankle-high version, as it was initially designed for basketball.

With this first entry into the NBA arena in the USA, Nike challenged its great German rival, the brand with the three stripes: Adidas, market leader at the time.

Kilgore was tasked with creating a shoe capable of surpassing his competitors' benchmarks. With his ingenious Air Force One, he succeeded both in creating a shoe with unrivalled comfort and in making a significant contribution to the world of basketball.

The Bball Nike cushioning system conceals air units in the sole of the sneaker. If this sounds like a mere detail to you, it will be immediately adopted by basketball players, especially when Moses Malone is able to improve his performance and rise to the top thanks to this pair!

Via the first advertising campaign surrounding the release of the AF1 high top, it was worn by great basketball players of the time, such as Michael Cooper, Jamaal Wilkes, Bobby Jones, Mychal Thompson, Calvin Natt and especially Moses Malone, who adopted it for good.

From the world of basketball to hip-hop, the AF1 High was in demand

Nike didn't need to do much for its mythical sneaker to cross the borders of the NBA. Naturally, in the late 1980s, the pioneers of American hip-hop enabled the model to continue its expansion. From Rob Base and Nelly to Jay-Z, Dr Dre and Nas, the Air Force One haute was worshipped by everyone from 1988 to the 2000s.

It was the whiteAir Force One, an all-time bestseller from Nike, that won the hearts of the rappers of the day. Music titles, lyrics, fetish pair, gift sold with an album...: the AF1 High can be seen everywhere! One anecdote even tells of Jay-Z wearing a different pair of the white Air Force One High every day, so as not to lose its whiteness!

Gaining in popularity year after year, the Air Force 1 High gradually became an icon of street-culture and appealed to European tastes, reaching British rappers in the 2000s.

A sneaker now limited in models

Today, the AF1 High has stood the test of time, becoming an iconic retro version of the AF1. Its popularity at the time of its creation has now been transformed into a rare pair available in a limited number of models, all of which are one-of-a-kind.

A particularly memorable pair? Billie Eilish's original uptown edition: the Air Force 1 High '07 SP Billie Eilish. The upper and sole are covered in beige nubuck made from recycled materials. In addition, five Velcro straps cover the laces, directly inspired by the Air Trainer, and a lace lock featuring Blohsh, the American singer's iconic logo.

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