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The story of the rising Air Force 1
If today, the most widespread Air Force 1 and which today sells more than 10 million copies per year remains the low version, the Air Force 1 Low , originally, the first pair of this collection was growing!
Indeed, the first pair of this collection was called Nike Air Force One High . In 1982, when Bruce Kilgore imagined this trainer and attributed its first characteristics to it, he thought of it in a high version, going up over the ankle, because it was initially designed for basketball.
With this first entry onto the NBA field in the United States, Nike is challenging its great German rival, the brand with the three stripes: Adidas ; then market leader at that time.
Kilgore is therefore responsible for creating a shoe capable of surpassing the benchmarks of its competitors. With his ingenuity, by imagining the Air Force One high top , he succeeded in both creating a shoe with unparalleled comfort and offering a significant contribution to the world of basketball .
Indeed, the Nike Bball cushioning system hides air units in the sole of the sneaker. If this doesn't seem like a simple detail to you, it will nevertheless be immediately adopted by basketball players, especially when Moses Malone will be able to improve his performance and rise to the top thanks to this pair!
Via the first advertising campaign around the release of the AF1 rising , it will be worn by great basketball players of the time, such as Michael Cooper, Jamaal Wilkes, Bobby Jones, Mychal Thompson, Calvin Natt and in particular Moses Malone , who will definitely adopt it.
From the world of basketball to hip-hop, the AF1 High is in demand
Nike didn't need to do much for its legendary sneaker to cross the borders of the NBA. It was naturally, at the end of the 1980s, that the pioneers of American hip-hop allowed the model to continue its expansion. From Rob Base to Nelly, including Jay-Z, Dr Dre and Nas, everyone devoted a real cult to the high-top Air Force One , from 1988 to the 2000s.
It is in particular the white Air Force One high top , Nike 's all-time best-seller, which will conquer the hearts of the rappers of the time. Music titles, lyrics, favorite pair, gift sold with an album...: you can see the AF1 High everywhere! An anecdote even tells that Jay-Z wore a different pair of the white model of the Air Force One High every day, so that it would not lose its whiteness!
Gaining popularity year after year, the Air Force 1 High gradually became an icon of street culture and was able to please European tastes, reaching British rappers in the 2000s.
A trainer now limited in models
Today, the AF1 High has crossed the ages to become today an iconic retro version of the AF1. Its popularity at its creation has transformed, today, into a rare pair available in a few models, but all unique in their kind.
A particularly memorable pair? The new uptown edition revisited by Billie Eilish: the Air Force 1 High '07 SP Billie Eilish . The Upper and sole are covered in beige nubuck made from recycled materials. In addition, five Velcro straps cover the laces, directly inspired by the Air Trainer, and a lace lock featuring Blohsh, the emblematic logo of the American singer.
